TOC: J Mar Comm

Introduction

Journal of Marketing Communications, 16(4)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: promotion: journals

Journal of Marketing Communications 

Relevant ARCategory: Marketing Journals 


Skin color shades in advertising to ethnic audiences: The case of African Americans
Stevie Watson; Corliss G. Thornton; Brian T. Engelland [Publisher] [Google Scholar]

The impact of message appeal and message source on Gen Y consumers’ attitudes and purchase intentions toward American Apparel
Ruoh-Nan Yan; Jennifer Paff Ogle; Karen H. Hyllegard [Publisher] [Google Scholar]

Ad-induced affect: The effects of forewarning, affect intensity, and prior brand attitude
Sang Yeal Lee [Publisher] [Google Scholar]

Analysis of commercial rumors from the perspective of marketing managers: Rumor prevalence, effects, and control tactics
Allan J. Kimmel; Anne-Françoise Audrain-Pontevia [Publisher] [Google Scholar]

Integrated strategic partnerships between business and not-for-profit organisations: A case study from New Zealand
Nitha Palakshappa; Sandy Bulmer; Gabriel Eweje; Philip Kitchen [Publisher] [Google Scholar]