TOC: J Brand Man


Journal of Brand Management, 17(8)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: strategy: journals

Journal of Brand Management 

Relevant ARCategory: Marketing Journals 

Brand governance: The New Agenda in brand management
Clive Helm and Richard Jones [Publisher] [Google Scholar]

Strategies for distinctive brands
Judith Lynne Zaichkowsky [Publisher] [Google Scholar]

Naming names: Part three – Safeguarding brand equity in the United States by developing a family of trademarks
Ross D Petty [Publisher] [Google Scholar]

Managing brand instability and capital market reputation: Implications for brand governance and marketing strategy
Kenneth M Kambara [Publisher] [Google Scholar]

Extending the value chain – A conceptual framework for managing the governance of co-created brand equity
Clive Helm and Richard Jones [Publisher] [Google Scholar]

Toward a theory of brand co-creation with implications for brand governance
Mary Jo Hatch and Majken Schultz [Publisher] [Google Scholar]

Brand management to protect brand equity: A conceptual model
Simon D M M’zungu, Bill Merrilees and Dale Miller [Publisher] [Google Scholar]