ARC: Connections: ELMAR: TOC areas: strategy: journals

Journal of Brand Management  Relevant ARCategory: Marketing Journals

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Brand governance: The New Agenda in brand management
–Clive Helm and Richard Jones [Publisher] [Google Scholar]

Strategies for distinctive brands
–Judith Lynne Zaichkowsky [Publisher] [Google Scholar]

Naming names: Part three – Safeguarding brand equity in the United States by developing a family of trademarks
–Ross D Petty [Publisher] [Google Scholar]

Managing brand instability and capital market reputation: Implications for brand governance and marketing strategy
–Kenneth M Kambara [Publisher] [Google Scholar]

Extending the value chain – A conceptual framework for managing the governance of co-created brand equity
–Clive Helm and Richard Jones [Publisher] [Google Scholar]

Toward a theory of brand co-creation with implications for brand governance
–Mary Jo Hatch and Majken Schultz [Publisher] [Google Scholar]

Brand management to protect brand equity: A conceptual model
–Simon D M M’zungu, Bill Merrilees and Dale Miller [Publisher] [Google Scholar]

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