TOC: Mar Sci


Marketing Science, 29(4)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: methods: journalsMarketing Science 

Relevant ARCategory: Marketing Journals 

Demand Estimation with Social Interactions and the Implications for Targeted Marketing
Wesley R. Hartmann [Publisher] [Google Scholar]

Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence?
Sha Yang and Anindya Ghose [Publisher] [Google Scholar]

Why Bundle Discounts Can Be a Profitable Alternative to Competing on Price Promotions
Subramanian Balachander, Bikram Ghosh, and Axel Stock [Publisher] [Google Scholar]

Advertising Effectiveness, Digital Video Recorders, and Product Market Competition
Bikram Ghosh and Axel Stock [Publisher] [Google Scholar]

Limited Memory, Categorization, and Competition
Yuxin Chen, Ganesh Iyer, and Amit Pazgal [Publisher] [Google Scholar]

A Customer Management Dilemma: When Is It Profitable to Reward One’s Own Customers?
Jiwoong Shin and K. Sudhir [Publisher] [Google Scholar]

The Effect of Signal Quality and Contiguous Word of Mouth on Customer Acquisition for a Video-on-Demand Service
Sungjoon Nam, Puneet Manchanda, and Pradeep K. Chintagunta [Publisher] [Google Scholar]

Complementarities and the Demand for Home Broadband Internet Services
Hongju Liu, Pradeep K. Chintagunta, and Ting Zhu [Publisher] [Google Scholar]

Return on Roller Coasters: A Model to Guide Investments in Theme Park Attractions
Rutger D. van Oest, Harald J. van Heerde, and Marnik G. Dekimpe [Publisher] [Google Scholar]

An Empirical Investigation of Private Label Supply by National Label Producers
Jack (Xinlei) Chen, Om Narasimhan, George John, and Tirtha Dhar [Publisher] [Google Scholar]

The Impact of Customer Community Participation on Customer Behaviors: An Empirical Investigation
Rene Algesheimer, Sharad Borle, Utpal M. Dholakia, and Siddharth S. Singh [Publisher] [Google Scholar]

For a Few Cents More: Why Supersize Unhealthy Food?
Paul W. Dobson and Eitan Gerstner [Publisher] [Google Scholar]