TOC: Rev Mar Sci


Review of Marketing Science, Aug 2010

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: methods: journals

Review of Marketing Science 

Relevant ARCategory: Marketing Journals 

DemoImpact: Modeling, Forecasting and Managing the Impact of Major US Sociodemographic Trends on Multi-Category Snack Consumption
Marina M. Girju, Michelle J. Adams, and Brian Ratchford [Publisher] [Google Scholar]

Analyzing Causal Effects with Observational Studies for Evidence-based Marketing at IBM
Stefanos Manganaris, Ruchi Bhasin, Michael Reid, and Keith B. Hermiz [Publisher] [Google Scholar]

Kish: Where Customers Pay As They Wish
Ju-Young Kim, Martin Natter, and Martin Spann [Publisher] [Google Scholar]