ARC: Connections: ELMAR: TOC areas: methods: journals

Review of Marketing Science  Relevant ARCategory: Marketing Journals

DemoImpact: Modeling, Forecasting and Managing the Impact of Major US Sociodemographic Trends on Multi-Category Snack Consumption
–Marina M. Girju, Michelle J. Adams, and Brian Ratchford [Publisher] [Google Scholar]

Analyzing Causal Effects with Observational Studies for Evidence-based Marketing at IBM
–Stefanos Manganaris, Ruchi Bhasin, Michael Reid, and Keith B. Hermiz [Publisher] [Google Scholar]

Kish: Where Customers Pay As They Wish
–Ju-Young Kim, Martin Natter, and Martin Spann [Publisher] [Google Scholar]