TOC: Mar Intell Planning


Marketing Intelligence & Planning, 28(5)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: management: journals

Marketing Intelligence & Planning 

Relevant ARCategory: Marketing Journals 

Competitive intelligence in service marketing: A new approach with practical application
Pamela Johns, Doris C. Van Doren [Publisher] [Google Scholar]

Improving competitive analysis with temporal text visualization
Camilla Magnusson [Publisher] [Google Scholar]

Implementing relationship marketing: supermarkets’ perspectives
Georgina Whyatt, Ralph Koschek [Publisher] [Google Scholar]

The effect of customer orientation on frontline employees job outcomes in a new public management context
Michel Rod, Nicholas J. Ashill [Publisher] [Google Scholar]

The Nigerian movie industry “Nollywood” – a nearly perfect marketing case study
Nnamdi O. Madichie [Publisher] [Google Scholar]

Visibility and involvement in effective arts marketing
Candy Lange [Publisher] [Google Scholar]

Marketing’s “Oscars”: a citation analysis of award-winning articles
Raymond Hubbard, Andrew T. Norman, Rahul A. Parsa [Publisher] [Google Scholar]