ARC: Connections: ELMAR: TOC areas: management: journals

Marketing Intelligence & Planning  Relevant ARCategory: Marketing Journals

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Competitive intelligence in service marketing: A new approach with practical application
–Pamela Johns, Doris C. Van Doren [Publisher] [Google Scholar]

Improving competitive analysis with temporal text visualization
–Camilla Magnusson [Publisher] [Google Scholar]

Implementing relationship marketing: supermarkets’ perspectives
–Georgina Whyatt, Ralph Koschek [Publisher] [Google Scholar]

The effect of customer orientation on frontline employees job outcomes in a new public management context
–Michel Rod, Nicholas J. Ashill [Publisher] [Google Scholar]

The Nigerian movie industry “Nollywood” – a nearly perfect marketing case study
–Nnamdi O. Madichie [Publisher] [Google Scholar]

Visibility and involvement in effective arts marketing
–Candy Lange [Publisher] [Google Scholar]

Marketing’s “Oscars”: a citation analysis of award-winning articles
–Raymond Hubbard, Andrew T. Norman, Rahul A. Parsa [Publisher] [Google Scholar]

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