TOC: J Macromarketing


Journal of Macromarketing, 30(3)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: society: journals

Journal of Macromarketing 

Relevant ARCategory: Marketing Journals 

In This Issue
Terrence H. Witkowski [Publisher]

A Brief History of Branding in China
Giana M. Eckhardt and Anders Bengtsson [Publisher] [Google Scholar]

Consumer Risks and New Food Systems in Urban China
Ann Veeck, Hongyan Yu, and Alvin C. Burns [Publisher] [Google Scholar]

Contesting the Global Consumption Ethos: Reterritorialization of Rock in Turkey
E. Tacli Yazicioglu [Publisher] [Google Scholar]

Ubiquitous Externalities: Characteristics, Climate, and Implications for Post-Acquisition Behaviors
JoNel Mundt and Franklin S. Houston [Publisher] [Google Scholar]

Comparative Advertising Wars: An Historical Analysis of Their Causes and Consequences
Fred Beard [Publisher] [Google Scholar]

The Legacy of Charles C. Slater
Robert W. Nason [Publisher] [Google Scholar]

Caritas in Veritate: Updating Catholic Social Teachings for Macromarketing and Business Strategy
Gene R. Laczniak and Thomas A. Klein [Publisher] [Google Scholar]

Book Reviews

A. Coskun Samli Globalization From the Bottom Up: A Blueprint for Modern Capitalism. New York: Springer, 2008. 147 pp. ISBN: 978-0-387-77097-0
Attila Yaprak [Publisher]

John O’Shaughnessy Interpretation in Social Life, Social Science, and Marketing. London: Routledge, 2009. 228 pp. $150. ISBN: 0-415-77758-5
Mark Tadajewski [Publisher]

Sharan Jagpal Sand, with the assistance of Shireen Jagpal Fusion for Profit: How Marketing and Finance Can Work Together to Create Value. 664 pp. $59.95. Oxford, UK: Oxford University Press, 2008
Mark Peterson [Publisher]