ARC: Connections: ELMAR: TOC areas: society: journals

Journal of Macromarketing  Relevant ARCategory: Marketing Journals

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In This Issue
–Terrence H. Witkowski [Publisher]

A Brief History of Branding in China
–Giana M. Eckhardt and Anders Bengtsson [Publisher] [Google Scholar]

Consumer Risks and New Food Systems in Urban China
–Ann Veeck, Hongyan Yu, and Alvin C. Burns [Publisher] [Google Scholar]

Contesting the Global Consumption Ethos: Reterritorialization of Rock in Turkey
–E. Tacli Yazicioglu [Publisher] [Google Scholar]

Ubiquitous Externalities: Characteristics, Climate, and Implications for Post-Acquisition Behaviors
–JoNel Mundt and Franklin S. Houston [Publisher] [Google Scholar]

Comparative Advertising Wars: An Historical Analysis of Their Causes and Consequences
–Fred Beard [Publisher] [Google Scholar]

The Legacy of Charles C. Slater
–Robert W. Nason [Publisher] [Google Scholar]

Caritas in Veritate: Updating Catholic Social Teachings for Macromarketing and Business Strategy
–Gene R. Laczniak and Thomas A. Klein [Publisher] [Google Scholar]

Book Reviews

A. Coskun Samli Globalization From the Bottom Up: A Blueprint for Modern Capitalism. New York: Springer, 2008. 147 pp. ISBN: 978-0-387-77097-0
–Attila Yaprak [Publisher]

John O’Shaughnessy Interpretation in Social Life, Social Science, and Marketing. London: Routledge, 2009. 228 pp. $150. ISBN: 0-415-77758-5
–Mark Tadajewski [Publisher]

Sharan Jagpal Sand, with the assistance of Shireen Jagpal Fusion for Profit: How Marketing and Finance Can Work Together to Create Value. 664 pp. $59.95. Oxford, UK: Oxford University Press, 2008
–Mark Peterson [Publisher]

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