TOC: J Direct Data Digital Mar


Journal of Direct, Data and Digital Marketing, 12(1)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: direct: journals

Journal of Direct, Data and Digital Marketing 

Relevant ARCategory: Marketing Journals 

Derek Holder and Robin Fairlie [Publisher]

Obama: The marketing lessons
Mark Pack [Publisher] [Google Scholar]

Multi-channel customer management: Delighting consumers, driving efficiency
Michael Peterson, Florian Grone, Karsten Kammer and Julius Kirscheneder [Publisher] [Google Scholar]

Death of ‘last click wins’: Media attribution and the expanding use of media data
Garry Lee [Publisher] [Google Scholar]

Assessing pricing for a new product concept: PDA+electronic health records+real-time monitoring
Samuel Rabino, Gillie Gabay, David Moskowitz and Howard R Moskowitz [Publisher] [Google Scholar]

Return on Ideas
Robert Shaw [Publisher] [Google Scholar]

Tracking online ad campaigns: A primer
Ralph F Wilson and James B Pettijohn [Publisher] [Google Scholar]

Everest: The IDM Business Performance Awards 2009 Award winner campaign: Reinvigorating Everest’s brand
Kate Boothby [Publisher] [Google Scholar]

First ASA video-on-demand ad case
Mark Smith [Publisher] [Google Scholar]

Book Review

Googled: The End of the World As We Know It by Ken Auletta
Danny Meadows-Klue [Publisher]