ARC: Connections: ELMAR: TOC areas: direct: journals

Journal of Direct, Data and Digital Marketing  Relevant ARCategory: Marketing Journals

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Editorial
–Derek Holder and Robin Fairlie [Publisher]

Obama: The marketing lessons
–Mark Pack [Publisher] [Google Scholar]

Multi-channel customer management: Delighting consumers, driving efficiency
–Michael Peterson, Florian Grone, Karsten Kammer and Julius Kirscheneder [Publisher] [Google Scholar]

Death of ‘last click wins’: Media attribution and the expanding use of media data
–Garry Lee [Publisher] [Google Scholar]

Assessing pricing for a new product concept: PDA+electronic health records+real-time monitoring
–Samuel Rabino, Gillie Gabay, David Moskowitz and Howard R Moskowitz [Publisher] [Google Scholar]

Return on Ideas
–Robert Shaw [Publisher] [Google Scholar]

Tracking online ad campaigns: A primer
–Ralph F Wilson and James B Pettijohn [Publisher] [Google Scholar]

Everest: The IDM Business Performance Awards 2009 Award winner campaign: Reinvigorating Everest’s brand
–Kate Boothby [Publisher] [Google Scholar]

First ASA video-on-demand ad case
–Mark Smith [Publisher] [Google Scholar]

Book Review

Googled: The End of the World As We Know It by Ken Auletta
–Danny Meadows-Klue [Publisher]

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