ARC: Connections: ELMAR: TOC areas: management: journals

Journal of the Academy of Marketing Science  Relevant ARCategory: Marketing Journals

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“Trust but verify”? The performance implications of verification strategies in trusting relationships
–Gregory T. Gundlach & Joseph P. Cannon [Publisher] [Google Scholar]

A meta-analysis of gender roles in advertising
–Martin Eisend [Publisher] [Google Scholar]

Control-based channel governance and relative dependence
–David I. Gilliland, Daniel C. Bello & Gregory T. Gundlach [Publisher] [Google Scholar]

Brand related information as context: the impact of brand name characteristics on memory and choice
–Sridhar Samu & H. Shanker Krishnan [Publisher] [Google Scholar]

The effects of attribute concreteness and prominence on selective processing, choice, and search experience
–Ying Jiang & Girish N. Punj [Publisher] [Google Scholar]

Examining the influence of control and convenience in a self-service setting
–Joel E. Collier & Daniel L. Sherrell [Publisher] [Google Scholar]

Cooperative advertising, pricing strategy and firm performance in the e-marketing age
–Ruiliang Yan [Publisher] [Google Scholar]

Employees as internal audience: how advertising affects employees’ customer focus
–Mary Wolfinbarger Celsi & Mary C. Gilly [Publisher] [Google Scholar]

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