TOC: J Acad Mar Sci


Journal of the Academy of Marketing Science, 38(4)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: management: journals

Journal of the Academy of Marketing Science 

Relevant ARCategory: Marketing Journals 

“Trust but verify”? The performance implications of verification strategies in trusting relationships
Gregory T. Gundlach & Joseph P. Cannon [Publisher] [Google Scholar]

A meta-analysis of gender roles in advertising
Martin Eisend [Publisher] [Google Scholar]

Control-based channel governance and relative dependence
David I. Gilliland, Daniel C. Bello & Gregory T. Gundlach [Publisher] [Google Scholar]

Brand related information as context: the impact of brand name characteristics on memory and choice
Sridhar Samu & H. Shanker Krishnan [Publisher] [Google Scholar]

The effects of attribute concreteness and prominence on selective processing, choice, and search experience
Ying Jiang & Girish N. Punj [Publisher] [Google Scholar]

Examining the influence of control and convenience in a self-service setting
Joel E. Collier & Daniel L. Sherrell [Publisher] [Google Scholar]

Cooperative advertising, pricing strategy and firm performance in the e-marketing age
Ruiliang Yan [Publisher] [Google Scholar]

Employees as internal audience: how advertising affects employees’ customer focus
Mary Wolfinbarger Celsi & Mary C. Gilly [Publisher] [Google Scholar]