TOC: Industrial Mar Man
Introduction
Industrial Marketing Management, 39(6)
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Industrial Marketing Management
Relevant ARCategory: Marketing Journals |
Navigating between dyads and networks
–Bernard Cova, Frédéric Prévot, Robert Spencer [Publisher] [Google Scholar]
Exploring the role of spatial relationships to transform knowledge in a business idea — Beyond a geographic proximity?
–Chiara Cantù [Publisher] [Google Scholar]
Value-based network mobilization: A case study of modern environmental networkers
–Tiina Ritvala, Asta Salmi [Publisher] [Google Scholar]
Business networks and retail internationalization: A case analysis in the fashion industry
–Simone Guercini, Andrea Runfola [Publisher] [Google Scholar]
Temporality of resource adjustments in business networks during severe economic recession
–Per Andersson, Lars-Gunnar Mattsson [Publisher] [Google Scholar]
Managing interdependencies in supplier networks
–Catarina Roseira, Carlos Brito, Stephan C. Henneberg [Publisher] [Google Scholar]
Exploring perceptions of interdependencies: Strategic options in supplier–customer relationships
–Kristin Balslev Munksgaard [Publisher] [Google Scholar]
How companies strategise deliberately in networks using strategic initiatives
–Debbie Harrison, Elsebeth Holmen, Ann-Charlott Pedersen [Publisher] [Google Scholar]
Networking under uncertainty: Concepts and research agenda
–David Ford, Stefanos Mouzas [Publisher] [Google Scholar]
What happened with the grandiose plans? Strategic plans and network realities in B2B interaction
–Christina Öberg [Publisher] [Google Scholar]
Practices and functions of customer reference marketing — Leveraging customer references as marketing assets
–Anne Jalkala, Risto T. Salminen [Publisher] [Google Scholar]
Searching for Relationship Value in Business Markets: Are We Missing Something?
–Daniela Corsaro, Ivan Snehota [Publisher] [Google Scholar]
The entrepreneurial imagination and the impact of context on the development of a new venture
–Andrew Keating, Damien McLoughlin [Publisher] [Google Scholar]
The making of a petrol station and the “on-the-move consumer”: Classification devices and the shaping of markets
–Frank Azimont, Luis Araujo [Publisher] [Google Scholar]
Trust and forms of capital in business-to-business activities and relationships
–John Finch, Beverly Wagner, Niki Hynes [Publisher] [Google Scholar]
Who performs marketing? Dimensions of agential variation in market practice
–Johan Hagberg, Hans Kjellberg [Publisher] [Google Scholar]