Crossplatform & Multichannel CB


Wharton Interactive Media Initiative and Marketing Science Institute Cross-Platform and Multichannel Consumer Behavior Conference, Philadelphia, 9-10 Dec 2010

Mark your calendar and make your travel plans now to attend the ?Cross-Platform and Multichannel Consumer Behavior? conference, December 9-10, 2010 at the Wharton School, University of Pennsylvania in Philadelphia

The Wharton Interactive Media Initiative (WIMI) and Marketing Science Institute (MSI) invite you to attend "Crossplatform and Multichannel Consumer Behavior." Based on the funded research of 9 distinguished academicians, this conference promises to provide a wealth of insight and information about how users are navigating digital media across a variety of platforms.

December 9-10, 2010
The Wharton School
Jon M. Huntsman Hall, 3730 Walnut Street
Philadelphia, PA 19104

Registration is available now:

With the proliferation of media and channels, managing the marketing mix is increasingly critical for firms today. Technology enables firms that operate on multiple platforms to track individual-level behavior within and across channels, providing valuable insights regarding customer behavior and the effectiveness of marketing actions. Among the questions this conference will address: What are the implications of new media and channels (especially online and mobile) for managing customer relationships, marketing communications, and branding? How should firms use new media and channels to interact and enhance relationships with customers? How do new and traditional marketing activities work together to influence consumer perceptions, preferences, and behaviors? How do different consumer groups respond to different communications activities and channels for different categories and markets?

A special conference room rate is available at the Inn at Penn. Book online by clicking here or call (+1 215)222-0200 and reference code ‘Wharton’
The Inn at Penn
3600 Sansom Street
Philadelphia, PA 19104
Tel: (+1 215) 222-0200