TOC: J Mar Higher Ed


Journal of Marketing for Higher Education, 20(1)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: sectors: journals

Journal of Marketing for Higher Education 

Relevant ARCategory: Marketing Journals 

A market segmentation approach for higher education based on rational and emotional factors
Fernando Angulo; Albena Pergelova; Josep Rialp [Publisher] [Google Scholar]

The influence of organizational image on college selection: what students seek in institutions of higher education
Andrea M. Pampaloni [Publisher] [Google Scholar]

Tertiary education: an investigation of location selection criteria and preferences by international students – The case of two Australian universities
Binta Abubakar; Tekle Shanka; Gerry Nkombo Muuka [Publisher] [Google Scholar]

Contextual influences: building brand community in large and small colleges
J. Harry McAlexander; Harold F. Koenig [Publisher] [Google Scholar]

Branding MBA programs: the use of target market desired outcomes for effective brand positioning
Louise A. Heslop; John Nadeau [Publisher] [Google Scholar]

Do specialized MBA programs cultivate alumni relationships and donations?
Jennifer Wiggins Johnson; Veronica Thomas; Joann Peck [Publisher] [Google Scholar]

The small college enrollment officer: relationship marketing at work
Brian A. Vander Schee [Publisher] [Google Scholar]

The role of trust in creating value and student loyalty in relational exchanges between higher education institutions and their students
Sergio W. Carvalho; Márcio de Oliveira Mota [Publisher] [Google Scholar]