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AMA/Irwin/McGraw-Hill Distinguished Marketing Educator Award

Nominations for the 2011 American Marketing Association/Irwin/McGraw-Hill Distinguished Marketing Educator Award are now being sought. The award honors living marketing educators for distinguished service and outstanding contributions in marketing education. It will be presented at the AMA’s 2011 Winter Marketing Educators’ Conference. This year marks the twenty-seventh annual presentation of the award. Previous recipients are:

• Kotler (1985), the S.C. Johnson Distinguished Professor of International Marketing, Kellogg Graduate School of Management, Northwestern University
• Gilbert A. Churchill, Jr. (1986), Arthur C. Nielson Jr. Chair of Marketing Research, University of Wisconsin-Madison
• William Lazer (1987), Professor Emeritus, Michigan State University
• Sidney J. Levy (1988), the Charles H. Kellstadt Professor of Marketing and Chairman, Marketing Department, Northwestern University
• Gerald Zaltman (1989), Joseph C. Wilson Professor of Marketing, Harvard University
• Frank M. Bass (1990), University of Texas System Eugene McDermott Professor of Management, University of Texas-Dallas
• Paul R. Green (1991), S.S. Kresge Professor of Marketing, University of Pennsylvania
• Shelby D. Hunt (1992), Paul Whitfield, Horn Professor of Marketing, Texas Tech University
• Yoram (Jerry) Wind (1993), Lauder Professor and Professor of Marketing, The Wharton School of the University of Pennsylvania
• Louis W. Stern (1994), John D. Gray Distinguished Professor of Marketing, Kellogg Graduate School of Management, Northwestern University
• Richard P. Bagozzi (1995), Dwight F. Benton Professor of Marketing and Behavioral Science in Management, The University of Michigan, School of Business Administration
• Richard Staelin (1996), Edward and Rose Donnell Professor of Business Administration and Area Coordinator for Marketing, Fuqua School of Business, Duke University
• William D. Perreault, Jr. (1997), William Rand Kenan, Jr. Professor of Business Administration, the Kenan-Flagler Business School, University of North Carolina, Chapel Hill
• Barton A. Weitz (1998), JC Penney Eminent Scholar in Retailing and Chair, Marketing Department, University of Florida
• Donald R. Lehmann (1999), George E. Warren Professor of Business, Columbia University
• James R. Bettman (2000), Burlington Industries Professor of Marketing, Fuqua School of Business, Duke University
• William L. Wilkie (2001), Aloysius and Eleanor Nathe Professor of Marketing, University of Notre Dame
• Donald G. Morrison (2002), William E. Leonhard Chair in Management Professor of Marketing, University of California, Los Angeles
• George S. Day (2003), Geoffrey T. Boisi Professor of Marketing, Wharton School, University of Pennsylvania
• Jagdish Sheth (2004), Charles H. Kellstadt Professor of Marketing, Emory University
• Kent B. Monroe (2005), J. M. Jones Distinguished Professor of Marketing, University of Illinois University of Illinois.
• Robert A. Peterson (2006), Charles T. Stuart III Centennial Chair, University of Texas at Austin
• Leonard L. Berry (2007), M.B. Zale Chair in Retailing and Marketing Leadership and Professor of Humanities in Medicine, Texas A&M University.
• Gary L. Lilien (2008), Distinguished Research Professor of Management Science and the Research Director of the Institute for the Study of Business Markets (ISBM), the Pennsylvania State University.
• Valarie Zeithaml (2009), David S. Van Pelt Family Distinguished Professor of Marketing, University of North Carolina, Chapel Hill.
• Richard J. Lutz (2010), JCPenney Professor of Marketing, Warrington College of Business Administration, University of Florida.

Six specific criteria are considered when evaluating nominees for the award:

• General Creativity/Innovativeness
• Administrative Contributions
• Teaching and Mentoring
• Public Service
• Research Contributions
• Service to the Marketing Profession

All Marketing educators who have made sustained contributions to marketing over extended periods of time are eligible. Such contributions should take a variety of forms and should not be limited to a single professional achievement such as research or administration.

Nominations are invited from individuals and marketing departments. The nominations should be submitted in electronic form and should include:

1. A letter (not to exceed four pages) summarizing the nominee’s creative accomplishments, public service, research, teaching, and service contributions to the marketing profession.
2. A current curriculum vitae for the nominee.

Electronic copies of submission materials should be sent by October 2, 2010 to:

Leigh McAlister
Ed and Molly Smith Chair in Business Administration
leigh.mcalister@mccombs.utexas.edu
McCombs School of Business
University of Texas, Austin
Austin, TX 78730
+1 512-471-5458

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