Emerging Technologies in B2B Markets


"Marketing of Emerging Technologies in B2B Markets, Special issue of International Journal of Technology Marketing, Edited by Sanjit Sengupta and Kaisu Puumalainen; Deadline 31 Jan 2011

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International Journal of Technology Marketing (IJTMkt)

Call For papers

Special Issue on: "Marketing of Emerging Technologies in B2B Markets"

Guest Editors:

Professor Sanjit Sengupta, San Francisco State University, USA
Professor Kaisu Puumalainen, Lappeenranta University of Technology, Finland

Emerging technologies are new technologies that have not “crossed the chasm” and found acceptance in the mainstream market. They may have product or service applications across many different industries but face common marketing challenges. Examples of such emerging technologies include alternative (non-fossil based) energy sources, nanotechnology, biotechnology, life sciences, mobile telecommunications, social media, robotics and computing, among others. B2B markets include commercial, government or institutional organizations as customers.

This special issue is intended to encourage research on the topics below from international researchers worldwide. Theoretical or conceptual papers and empirical studies are welcome. Research methodologies may be eclectic including literature review, case study, ethnographic research, interviews, surveys, laboratory or field experiments, analyses of behavioural or archival data.

Deadline for full paper submission: 31 January, 2011

Deadline for Authors to receive feedback on submitted papers: 30 April, 2011

Deadline for final paper submission: 30 June, 2011

More details available at