ARC: Connections: ELMAR: TOC areas: cb: journals

Psychology and Marketing  Relevant ARCategory: Marketing Journals

Avatars as information: Perception of consumers based on their avatars in virtual worlds
–Jean-François Bélisle, H. Onur Bodur [Publisher] [Google Scholar]

Consumer responses to the depth and minimum claimed savings of Scratch and Save (SAS) promotions
–Sungchul Choi, Mike Stanyer, Moontae Kim [Publisher] [Google Scholar]

Materialism and its relationship to individual values
–William E. Kilbourne, Mary C. LaForge [Publisher] [Google Scholar]

Linking trust to use intention for technology-enabled bank channels: The role of trusting intentions
–Sergios Dimitriadis, Nikolaos Kyrezis [Publisher] [Google Scholar]