ARC: Connections: ELMAR: Posting

Foundations and Trends in Marketing, Volume 4, Issue 2

Marketing and Innovations Management: An Integrated Perspective
By Elie Ofek and Olivier Toubia
http://dx.doi.org/10.1561/1700000020

Foundations and Trends in Marketing, Volume 4, Issue 3

Market Response and Marketing Mix Models: Trends and Research Opportunities
By Douglas Bowman and Hubert Gatignon
http://dx.doi.org/10.1561/1700000015