ARC: Connections: ELMAR: TOC areas: services: journals

Services Marketing Quarterly  Relevant ARCategory: Marketing Journals

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Virtual Identities and Market Segmentation in Marketing in and Through Massively Multiplayer Online Games (MMOGs)
–Peter Zackariasson; Nils Wåhlin; Timothy L. Wilson [Publisher] [Google Scholar]

Positioning e-Learning Graduate Certificate Programs: Niche Marketing in Higher Education
–Shahron Williams van Rooij; Larissa K. Lemp [Publisher] [Google Scholar]

Early Gift Card Redemption Could Help Stores Grow Business Faster
–Mario J. Miranda; Laszló Kónya [Publisher] [Google Scholar]

Encouraging Healthy Eating at Restaurants: Themes Uncovered Through Focus Group Research
–Cathleen S. Jones [Publisher] [Google Scholar]

Sensation Seekers as a Target Market for Volunteer Tourism
–Walter W. Wymer Jr.; Donald R. Self; Carolyn Sara Findley [Publisher] [Google Scholar]

Critical Success Factors of TQM in Service Organizations: A Proposed Model
–Faisal Talib; Zillur Rahman [Publisher] [Google Scholar]

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