TOC: Services Mar Quart


Services Marketing Quarterly, 31(3)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: services: journals

Services Marketing Quarterly 

Relevant ARCategory: Marketing Journals 

Virtual Identities and Market Segmentation in Marketing in and Through Massively Multiplayer Online Games (MMOGs)
Peter Zackariasson; Nils Wåhlin; Timothy L. Wilson [Publisher] [Google Scholar]

Positioning e-Learning Graduate Certificate Programs: Niche Marketing in Higher Education
Shahron Williams van Rooij; Larissa K. Lemp [Publisher] [Google Scholar]

Early Gift Card Redemption Could Help Stores Grow Business Faster
Mario J. Miranda; Laszló Kónya [Publisher] [Google Scholar]

Encouraging Healthy Eating at Restaurants: Themes Uncovered Through Focus Group Research
Cathleen S. Jones [Publisher] [Google Scholar]

Sensation Seekers as a Target Market for Volunteer Tourism
Walter W. Wymer Jr.; Donald R. Self; Carolyn Sara Findley [Publisher] [Google Scholar]

Critical Success Factors of TQM in Service Organizations: A Proposed Model
Faisal Talib; Zillur Rahman [Publisher] [Google Scholar]