ARC: Connections: ELMAR: TOC areas: global: journals

Journal of Global Marketing  Relevant ARCategory: Marketing Journals

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Special Issue on Brand Equity, Branding, and Marketing Communications in Emerging Markets
–Erdener Kaynak; Lianxi Zhou [Publisher] [Google Scholar]

The Effect of Brand Credibility on Consumers’ Brand Purchase Intention in Emerging Economies: The Moderating Role of Brand Awareness and Brand Image
–Xuehua Wang; Zhilin Yang [Publisher] [Google Scholar]

Conceptualizing Multicultural Advertising Effects in the “New” South Africa
–Guillaume D. Johnson; Roger M. Elliott; Sonya A. Grier [Publisher] [Google Scholar]

How Consumer Ethnocentrism and Animosity Impair the Economic Recovery of Emerging Markets
–T. S. Chan; Kenny K. Chan; Lai-cheung Leung [Publisher] [Google Scholar]

The Endorser’s Persuasiveness on the Purchase Intention of High-Involvement Products: A Comparison Between a Newly Launched Product and a Mature One
–Vincent Cho [Publisher] [Google Scholar]

How Do They Really Help? An Empirical Study of the Role of Different Information Sources in Building Brand Trust
–Wang Xingyuan; Fuan Li; Yu Wei [Publisher] [Google Scholar]

The Persistence of Brand Value at Country, Industry, and Firm Levels
–Yi-Min Chen [Publisher] [Google Scholar]

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