ARC: Connections: ELMAR: TOC areas: cb: journals

Journal of Consumer Marketing  Relevant ARCategory: Marketing Journals

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Technology rejection: the case of the wallet phone
–Esther Swilley [Publisher] [Google Scholar]

The effect of individualism on private brand perception: a cross-cultural investigation
–Sigal Tifferet, Ram Herstein [Publisher] [Google Scholar]

Contingent consumer decision making in the wine industry: the role of hedonic orientation
–Concha R. Neeley, Kyeong Sam Min, Pamela A. Kennett-Hensel [Publisher] [Google Scholar]

Rethinking the TAM model: time to consider fun
–Mohamed Saber Chtourou, Nizar Souiden [Publisher] [Google Scholar]

Country of origin, ethnocentrism and bicultural consumers: the case of Mexican Americans
–Mohammad Ali Zolfagharian, Qin Sun [Publisher] [Google Scholar]

Green consumer behavior: determinants of curtailment and eco-innovation adoption
–Johan Jansson, Agneta Marell, Annika Nordlund [Publisher] [Google Scholar]

If they could see me now: immigrants’ use of prestige brands to convey status
–Lynn Eunjung Kwak, Jane Z. Sojka [Publisher] [Google Scholar]

Gender-role views and gift-giving behaviors in Israel
–Vassilis Dalakas, Aviv Shoham [Publisher] [Google Scholar]

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