TOC: J Con Mar


Journal of Consumer Marketing, 27(4)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: cb: journals

Journal of Consumer Marketing 

Relevant ARCategory: Marketing Journals 

Technology rejection: the case of the wallet phone
Esther Swilley [Publisher] [Google Scholar]

The effect of individualism on private brand perception: a cross-cultural investigation
Sigal Tifferet, Ram Herstein [Publisher] [Google Scholar]

Contingent consumer decision making in the wine industry: the role of hedonic orientation
Concha R. Neeley, Kyeong Sam Min, Pamela A. Kennett-Hensel [Publisher] [Google Scholar]

Rethinking the TAM model: time to consider fun
Mohamed Saber Chtourou, Nizar Souiden [Publisher] [Google Scholar]

Country of origin, ethnocentrism and bicultural consumers: the case of Mexican Americans
Mohammad Ali Zolfagharian, Qin Sun [Publisher] [Google Scholar]

Green consumer behavior: determinants of curtailment and eco-innovation adoption
Johan Jansson, Agneta Marell, Annika Nordlund [Publisher] [Google Scholar]

If they could see me now: immigrants’ use of prestige brands to convey status
Lynn Eunjung Kwak, Jane Z. Sojka [Publisher] [Google Scholar]

Gender-role views and gift-giving behaviors in Israel
Vassilis Dalakas, Aviv Shoham [Publisher] [Google Scholar]