TOC: Industrial Mar Man


Industrial Marketing Management, 39(5)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: b2b: journals

Industrial Marketing Management 

Relevant ARCategory: Marketing Journals 

Letter from the editor
Peter J. LaPlaca [Publisher]

Corporate image and reputation in B2B markets: Insights from CI/ARG 2008
Tom J. Brown, Peter A. Dacin, Leyland F. Pitt [Publisher] [Google Scholar]

An exploratory study into brand alignment in B2B relationships
Colin Campbell, Lisa Papania, Michael Parent, Dianne Cyr [Publisher] [Google Scholar]

The effect of merger on employee views of corporate reputation: Time and space dependent theory
Rosa Chun, Gary Davies [Publisher] [Google Scholar]

Corporate reputation in the People’s Republic of China: A B2B perspective
Michael T. Ewing, Lydia Windisch, Fiona J. Newton [Publisher] [Google Scholar]

Basking in reflected glory: Using customer reference relationships to build reputation in industrial markets
Sabrina Helm, Risto T. Salminen [Publisher] [Google Scholar]

Distinguishing supplier reputation from trust in buyer–supplier relationships?
Taewon Suh, Mark B. Houston [Publisher] [Google Scholar]

The role of corporate image in business-to-business export ventures: A resource-based approach
Stavroula Spyropoulou, Dionysis Skarmeas, Constantine S. Katsikeas [Publisher] [Google Scholar]

Exploring reputation of B2B partnerships: Extending the study of reputation from the perception of single firms to the perception of inter-firm partnerships
Kevin Money, Carola Hillenbrand, Marc Day, Gregory M. Magnan [Publisher] [Google Scholar]

Stakeholder theory and practice in Europe and North America: The key to success lies in a marketing approach
Michele Jurgens, Pierre Berthon, Lisa Papania, Haseeb Ahmed Shabbir [Publisher] [Google Scholar]

Managing industrial brand equity: Developing tangible benefits for intangible assets
Judith Lynne Zaichkowsky, Myles Parlee, Jeanette Hill [Publisher] [Google Scholar]

Segmenting a market in the making: Industrial market segmentation as construction
Debbie Harrison, Hans Kjellberg [Publisher] [Google Scholar]

Managing innovation networks: Exploratory evidence from ICT, biotechnology and nanotechnology networks
Giselle Rampersad, Pascale Quester, Indrit Troshani [Publisher] [Google Scholar]

An Agency Theory perspective on the purchase of marketing services
Wendy L. Tate, Lisa M. Ellram, Lydia Bals, Evi Hartmann, Wendy van der Valk [Publisher] [Google Scholar]

Development and return on execution of product innovation capabilities: The role of organizational structure
Bulent Menguc, Seigyoung Auh [Publisher] [Google Scholar]

The impact of industry environment on early market entry decisions by B2B managers in the U.S. and Japan
Roger J. Calantone, C. Anthony Di Benedetto, Michael Song [Publisher] [Google Scholar]

Managing opportunism in a developing interfirm relationship: The interrelationship of calculative and loyalty commitment
Yi Liu, Chenting Su, Yuan Li, Ting Liu [Publisher] [Google Scholar]

Implications of service processes outsourcing on firm value
Ruby P. Lee, Daekwan Kim [Publisher] [Google Scholar]

Joint venture stability and cooperation: Direct, indirect and contingent effects of resource complementarity and trust
George D. Deitz, Mert Tokman, R. Glenn Richey, Robert M. Morgan [Publisher] [Google Scholar]