Revisit: Winter AMA 2011


American Marketing Association Winter Educators' Conference 2011, Austin, 18-20 Feb 2011, Chaired by Raji Srinivasan and Leigh McAlister; Changed session timing; Deadline 12 Jul

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American Marketing Association
Winter Educators’ Conference 2011
Austin, Texas
February 18-20, 2011

"Looking Back, Looking Forward: Shaping the Future of Research in Marketing"

The timing of Winter AMA has been modified in order to better meet the needs of conference attendees. In 2011, the conference will begin at 1pm on Friday, 18 Feb, and run through 5pm on Sunday, 20 Feb. Thus the Monday morning sessions have been eliminated, in effect replaced by sessions on Friday afternoon.


Co-Chairs: Raji Srinivasan and Leigh McAlister

Submissions are due by July 12, 2010

Full information is available at