Brand Management 2011


7th Thought Leaders International Conference in Brand Management, Lugano, Switzerland, 10-12 Mar 2011, Chair Leslie de Chernatony; Deadline 1 Oct

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7th International Conference
Lugano, March 10-12, 2011
Università della Svizzera italiana

Call for Papers

We are delighted to announce the 7th Thought Leaders International Conference in Brand Management taking place from Thursday, March 10 to Saturday, March 12, 2011.

Established as the premier forum for shaping thought leadership about brand management, the conference will continue to take place at the Università della Svizzera italiana in Lugano, Switzerland. At our 2010 conference, a notable international conclave of scholars and practitioners from 28 countries presented and debated leading edge research that will have a significant impact on the management and research into one of the most valuable intangible assets, brands.

Following the tradition of our earlier conferences where people such as Jean-Nöel Kapferer of HEC Paris, Bruno Motta of Shell Brands International, Wally Olins of Saffron Brand Consultants and Adam Morgan of eatbigfish, amongst many others, gave Keynote Presentations, there will be thought provoking Keynote Presentations by leading thinkers and practitioners in the field. Parallel tracks of double blind refereed papers will enable authors to gain constructive comments about their papers and extend their knowledge horizon from other researchers.

Lugano benefits from one of the most stunning settings in Europe. The city is nestled between the towering peaks of the Alps, sitting aside the vast lake at the confluence of European routes. The outstanding beauty of the location will be enhanced by the intellectual gravitas of this university which in Swiss tradition abhors boasting, but rather rejoices in stimulating intellectual curiosity and advancement of paradigm challenges.

We look forward to receiving your papers.

Best regards,
Professor Leslie de Chernatony
Conference Chair
USI Università della Svizzera italiana, Switzerland,
and Aston Business School, United Kingdom

Short profile of the Conference

The Thought Leaders International Conference in Brand Management seeks to engender the advancement of knowledge about brand management amongst scholars by disseminating new research and by encouraging the evolution of new research themes. It wishes to reflect current work and as such no stipulations are made about the aspect of brand management being researched. An eclectic perspective is being sought. This international conference also aims to narrow the gap between academia and commerce by having presentations from internationally renowned practitioners whose significant senior experience is regarded as being at the cutting edge of application.

Important deadlines

Paper submission deadline October 1, 2010
Notification of paper acceptance with feedback from reviewers December 15, 2010
Submit revised paper February 1, 2011
Confirmation of attendance and paper presentation February 10, 2011

All papers will be double blind refereed. Information regarding the submission of papers and formatting instructions is available at

Special Edition of Journal of Business Research

Papers presented at the conference may be considered for a Special Edition of the Journal of Business Research. Authors will have the benefit of revising their papers after the conference, building on the feedback they receive and they might like to then submit their paper to a Special Edition of the Journal of Business Research devoted to the best papers from this conference.

Outstanding Research Paper Award

An award of CHF 250 will be given at the end of the conference for the most thought provoking paper.

Steering Committee

An international steering committee has been constituted to ensure a continuation of the tradition that academics and practitioners from all continents present refereed papers of a consistently high quality.

  • Leslie de Chernatony (Chair) USI Università della Svizzera italiana, Switzerland, and Aston Business School, United Kingdom
  • Isabel Buil University of Zaragoza, Spain
  • Joana César Machado Universidade Católica Portuguesa, Portugal
  • George Christodoulides The Birmingham Business School, United Kingdom
  • Colin Jevons Monash University, Australia
  • Francesco Lurati USI Università della Svizzera italiana, Switzerland
  • Bill Merrilees Griffith University, Australia
  • Cleopatra Veloutsou University of Glasgow, United Kingdom
  • Nina Volles USI Università della Svizzera italiana, Switzerland
  • Elaine Wallace National University of Ireland, Galway, Ireland


At the crossroads between northern and southern Europe, Lugano is just a one-hour train ride from Milan and two-and-a-half hours from Zurich. Trains run every hour. Lugano Airport is just 10 minutes from the town center. Another popular option is flying into Milan. Over 70 airlines – many of them low-cost companies – operate direct flights to Milan Malpensa Airport several times per day. Shuttle buses run regularly between Malpensa and Lugano. The trip takes about 50 minutes. Many low-cost carriers also fly into the Orio al Serio Airport between Milan and Bergamo.

For further information

Jennifer Hayes Conference Manager
7th Thought Leaders International Conference in Brand Management
Università della Svizzera italiana via Giuseppe Buffi 13
phone +41 (0)58 666 4605 I fax +41 (0)58 666 4739