TOC: J Prod Brand Man


Journal of Product & Brand Management, 19(3)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: product: journals

Journal of Product & Brand Management 

Relevant ARCategory: Marketing Journals 

Brand equity’s antecedent/consequence relationships in cross-cultural settings
S. Allen Broyles, Thaweephan Leingpibul, Robert H. Ross, Brent M. Foster [Publisher] [Google Scholar]

The effect of brand extensions on product brand image
F. Müge Arslan, Oylum Korkut Altuna [Publisher] [Google Scholar]

Using the classic grounded theory approach to understand consumer purchase decision in relation to the first customized products
Zhongjun Tang, Xiaohong Chen, Juan Xiao [Publisher] [Google Scholar]

Total customer engagement: designing and aligning key strategic elements to achieve growth
Christopher Roberts, Frank Alpert [Publisher] [Google Scholar]

Building brand community membership within organizations: a viable internal branding alternative?
P. Raj Devasagayam, Cheryl L. Buff, Timothy W. Aurand, Kimberly M. Judson [Publisher] [Google Scholar]

The identification of social norms of price discrimination on the internet
Sarah Maxwell, Ellen Garbarino [Publisher] [Google Scholar]

How budget constraints impact consumers’ response to discount presentation formats
Lisa K. Scheer, Omar Shehryar, Charles M. Wood [Publisher] [Google Scholar]