ARC: Connections: ELMAR: TOC areas: product: journals

Journal of Product & Brand Management  Relevant ARCategory: Marketing Journals

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Brand equity’s antecedent/consequence relationships in cross-cultural settings
–S. Allen Broyles, Thaweephan Leingpibul, Robert H. Ross, Brent M. Foster [Publisher] [Google Scholar]

The effect of brand extensions on product brand image
–F. Müge Arslan, Oylum Korkut Altuna [Publisher] [Google Scholar]

Using the classic grounded theory approach to understand consumer purchase decision in relation to the first customized products
–Zhongjun Tang, Xiaohong Chen, Juan Xiao [Publisher] [Google Scholar]

Total customer engagement: designing and aligning key strategic elements to achieve growth
–Christopher Roberts, Frank Alpert [Publisher] [Google Scholar]

Building brand community membership within organizations: a viable internal branding alternative?
–P. Raj Devasagayam, Cheryl L. Buff, Timothy W. Aurand, Kimberly M. Judson [Publisher] [Google Scholar]

The identification of social norms of price discrimination on the internet
–Sarah Maxwell, Ellen Garbarino [Publisher] [Google Scholar]

How budget constraints impact consumers’ response to discount presentation formats
–Lisa K. Scheer, Omar Shehryar, Charles M. Wood [Publisher] [Google Scholar]

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