ARC: Connections: ELMAR: Posting

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Marketing Science Practice Prize Videos Available Free On-line through MIT TechTV

Since its inception in 2003, the Marketing Science (ISMS-MSI) Practice Prize has been awarded for outstanding implementation of marketing science concepts and methods. The methods used must be innovative, sound, and appropriate to the problem and organization, and the work must have had significant, verifiable, and preferably quantitative impact on the performance of the client organization.

The competition, always hotly contested, has been the source of outstanding videos that, until now, have been available only on physical DVDs.

Now, through an arrangement with MIT TechTV, the (22, currently) videos are available free to anyone with an internet connection. They are available both in streaming form, or (better and more reliable) downloadable in the three most common formats: flash (flv), wmv and mov. In addition a pdf with the associated powerpoint files is also available for download.

If you go to:

http://techtv.mit.edu/collections/isms

you will see the homepage for the collection; the videos are sorted by year as "subcollections."

These videos illustrate the impact that excellent marketing science has in practice and can be used in the classroom, for executive training and in consulting engagements. The licensing agreement allows free use and editing (with attribution). I would urge you to pass the links on to your colleagues and students and post the link on your website so that these outstanding examples of what our profession has to offer can get the widest possible exposure

The website format is in "beta" version at the moment and will be finalized in about 3 months; in the meantime, please direct any questions or suggestions to me.

Gary L. Lilien Glilien@psu.edu

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