Cases for Classroom Use


Marketing Education Review announces a new cases section, to be edited by Pamela A. Kennett-Hensel and Julie Z. Sneath

 ARC: Connections: ELMAR: Posting

CALL FOR PAPERS – ‘Cases for Classroom Use’

Section Editors:

Professor Pamela A. Kennett-Hensel, University of New Orleans
Professor Julie Z. Sneath, University of South Alabama

Marketing Education Review (MER) is seeking full cases for publication in a new special section of the journal. The addition of this special section, entitled ‘Cases for Classroom Use’, is designed to provide instructors with concrete, active learning tools that can be implemented in the classroom. This new section is scheduled for launch in the Summer 2011 edition of MER.

Consistent with the objectives of the MER, the addition of a case section to the journal will help to “promote innovative approaches to course content” and enhance student learning by making available, to MER subscribers and Society for Marketing Advances (SMA) members, critically-reviewed cases that can be utilized in the classroom. It is anticipated that 2-3 cases will be published in each issue of the journal. Contributions may include, but are not limited to, case studies about contemporary topics in the following areas:

  • Market research and data for decision making
  • Innovation opportunities
  • Customer-focused organizations
  • Use of social media
  • Brand management
  • Consumption behavior
  • Pricing and ethics
  • Supply chain relationships
  • Crisis management

The list of topics shown is not exclusive and contributions covering other issues in marketing are encouraged.

Submission Process:

Authors are invited to submit cases designed for use in an undergraduate or graduate classroom setting. Submissions using both quantitative and qualitative approaches are welcome. Case authors are asked to electronically submit three (3) files:

  1. A cover sheet and author biographical sketches;
  2. The case (limited to 15 double-spaced pages), with case questions for students included as an Appendix;
  3. A teaching note that provides classroom teaching instructions and answers to the case questions. (NOTE: The teaching note will not be published; it will be made available to MER subscribers and SMA members via online access to the journal.)

Cases submitted to the journal must not have been published as a full case, accepted for publication, or under consideration for publication elsewhere. All papers are refereed through a double-blind review process. Guidelines for authors are available on the MER ‘Manuscript Preparation and Submission’ page” (

Cases submitted by September 30, 2010 will be considered for publication in the inaugural section. However, the case review process is ongoing and will not end once the initial cases have been received.

Electronic submissions and questions regarding the ‘Cases for Classroom Use’ section should be sent to: