TOC: J Global Fashion Mar


Journal of Global Fashion Marketing, 1(2)

Journal of Global Fashion Marketing, Vol.1 No.2 (May), Edited by Eunju Ko (Yonsei University, Editor-in-Chief)

– All of papers with extended Chinese abstracts

1. Let’s Shop! Exploring the Experiences of Therapy Shoppers (Minjeong Kang, Kim K. P. Johnson)

2. US Consumers’ Perceptions of Garments Inspired by Indonesian Culture (Shipra Gupta, Nancy J. Miiler)

3. The Impact of Country-of-Origin and Joy on Product Evaluation: A Comparison of Chinese and German Intimate Apparel (Nils O. Ommen, Tobias Heußler, Christof Backhaus, Dieter Ahlert)

4. Conversion Intentions of Fashion Marketing Interns: The Impact of Work-related Attitudes and Behaviors (Linda S. Niehm, Jessica L. Hurst, Sunhee Park)

5. The Influences of Customer Equity Drivers on Customer Equity and Loyalty in the Sports Shoe Industry: Comparing Korea and China (Hao Zhang, Eunju Ko, Kyung Hoon Kim)

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1. The Impact of Brand Extension on The Parent Luxury Fashion Brand: The Cases of Giorgio Armani, Calvin Klein and Jimmy Choo (Rasa Stankeviciute, Jonas Hoffmann)