TOC: J Cust Behavaior
Introduction
Journal of Customer Behaviour, 9(3)
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Journal of Customer Behaviour
Relevant ARCategory: Marketing Journals |
Religion, religiosity, and South Korean consumer switching behaviors
–Youngtae Choi [Publisher] [Google Scholar]
An application of terror management theory in the design of social and health-related anti-smoking appeals
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Food for thought: the effect of counterfactual thinking on the use of nutrition information
–Khaled Aboulnasr, Anu Sivaraman [Publisher] [Google Scholar]
Consumer product evaluation based on tactile sensory information
–Alain d’Astous, Estelle Kamau [Publisher] [Google Scholar]
Boycott or buycott? Understanding political consumerism
–Lisa A. Neilson [Publisher] [Google Scholar]
Too cheap to chug: frugality as a buffer against college-student drinking
–Paul Rose, Shannon Toney Smith, Daniel J. Segrist [Publisher] [Google Scholar]