TOC: Soc Mar Quart


Social Marketing Quarterly, 16(2)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: society: journals

Social Marketing Quarterly 

Relevant ARCategory: Marketing Journals 

Using a Social Marketing Framework to Transform an Education Program: Lessons From the Hispanic Obesity Prevention and Education (PESO) Program
Fernando I. Rivera; Leslie Sue Lieberman; Gloria M. Rivadeneyra; Anita M. Sallas [Publisher] [Google Scholar]

Trust, Caution, and Condom Use With Regular Partners: An Evaluation of the Trusted Partner Campaign Targeting Youth in Four Countries
Megan Klein Hattori; Kerry Richter; Jessica Greene [Publisher] [Google Scholar]

Branding in Contraceptive Social Marketing: The Pakistani Experience
Nayyer Samad; Sonny Nwankwo; Ayantunji Gbadamosi [Publisher] [Google Scholar]

Impact of Marketing Actions on Relationship Quality in the Health and Fitness Sector in Jordan and Its Implications for Social Marketing: A Field/Analytical Study
Basheer A. M. Al-alak [Publisher] [Google Scholar]

Confusion Surrounding Social Marketing Strategies and Social Norm Theory: To Prevent High-Risk Drinking Among College Students
Tavis J. Glassman; Robert E. Braun [Publisher] [Google Scholar]

Attitude Toward the Ad: Its Influence in a Social Marketing Context
June Marchand [Publisher] [Google Scholar]

Current Themes in Social Marketing Research: Text-Mining the Past Five Years
Stephan Dahl [Publisher] [Google Scholar]

Behavioral Economics and Social Marketing: New Allies in the War on Absent Behavior
Bill Smith [Publisher] [Google Scholar]