TOC: Soc Mar Quart
Introduction
Social Marketing Quarterly, 16(2)
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Social Marketing Quarterly
Relevant ARCategory: Marketing Journals |
Using a Social Marketing Framework to Transform an Education Program: Lessons From the Hispanic Obesity Prevention and Education (PESO) Program
–Fernando I. Rivera; Leslie Sue Lieberman; Gloria M. Rivadeneyra; Anita M. Sallas [Publisher] [Google Scholar]
Trust, Caution, and Condom Use With Regular Partners: An Evaluation of the Trusted Partner Campaign Targeting Youth in Four Countries
–Megan Klein Hattori; Kerry Richter; Jessica Greene [Publisher] [Google Scholar]
Branding in Contraceptive Social Marketing: The Pakistani Experience
–Nayyer Samad; Sonny Nwankwo; Ayantunji Gbadamosi [Publisher] [Google Scholar]
Impact of Marketing Actions on Relationship Quality in the Health and Fitness Sector in Jordan and Its Implications for Social Marketing: A Field/Analytical Study
–Basheer A. M. Al-alak [Publisher] [Google Scholar]
Confusion Surrounding Social Marketing Strategies and Social Norm Theory: To Prevent High-Risk Drinking Among College Students
–Tavis J. Glassman; Robert E. Braun [Publisher] [Google Scholar]
Attitude Toward the Ad: Its Influence in a Social Marketing Context
–June Marchand [Publisher] [Google Scholar]
Current Themes in Social Marketing Research: Text-Mining the Past Five Years
–Stephan Dahl [Publisher] [Google Scholar]
Behavioral Economics and Social Marketing: New Allies in the War on Absent Behavior
–Bill Smith [Publisher] [Google Scholar]