TOC: J Services Mar
Introduction
Journal of Services Marketing, 24(3)
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Journal of Services Marketing
Relevant ARCategory: Marketing Journals |
The service hand-off: effects of multivendor service performance on customer satisfaction – an experimental study
–Chad R. Allred, R. Bruce Money [Publisher] [Google Scholar]
Customer experience management: a critical review of an emerging idea
–Adrian Palmer [Publisher] [Google Scholar]
Services’ influence on minority portrayals in magazine advertising
–Elten Briggs, Timothy D. Landry, Ivonne M. Torres [Publisher] [Google Scholar]
Reducing online privacy risk to facilitate e-service adoption: the influence of perceived ease of use and corporate credibility
–Mauricio S. Featherman, Anthony D. Miyazaki, David E. Sprott [Publisher] [Google Scholar]
Online servicescapes, trust, and purchase intentions
–Lloyd C. Harris, Mark M.H. Goode [Publisher] [Google Scholar]
External equity, loyalty program membership, and service recovery
–Olivier Morrisson, John W. Huppertz [Publisher] [Google Scholar]
The impact of congruence in cause marketing campaigns for service firms
–Donald P. Roy [Publisher] [Google Scholar]