Marketing and SMEs

Introduction

Special issue of Marketing Intelligence and Planning, Edited by Jesus Cambra-Fierro, Pablo de Olavide and Edgar Centeno; Deadline 30 Sep 2010

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Marketing Intelligence Planning
Special issue on Marketing and SMEs

Guest Editors: Dr Jesus Cambra-Fierro, University “Pablo de Olavide”, Spain, Dr Edgar Centeno, ITESM Monterrey, Mexico

The purpose of this special issue is to provide a show-case for cutting edge contemporary research in the field of marketing in the SMEs context. In view of the contemporary competitive framework for SMEs including the challenges of globalization and dynamism of markets we intend to offer insights related to the marketing intelligence and planning within the SME context.

SMEs have unique characteristics and specific challenges in comparison with large organisations, and so researchers and practitioners need to understand and account for these issues. Papers are particularly encouraged that contribute to the academic debate and also demonstrate practical application for SME marketing researchers and practitioners. Specific topics might include the following, but papers of good quality on any appropriate SMEs marketing-related issue would be welcome:

  • The nature of marketing and its fit with the SME context
  • Marketing orientation
  • Strategic marketing
  • Operational marketing (marketing-mix)
  • Branding and SMEs
  • Researching within the SMEs context
  • Defining and delivering customer value in the arts
  • Internationalization of SMEs
  • Marketing activities and strategies in born-global SMEs.
  • SME marketing directed towards larger multinational companies in a local and international context.
  • Supply chain management
  • Marketing, SMEs and ethics.

The deadline for submission is 30 September 2010.

Submission guidelines

Submissions are made using Scholar One’s Manuscript Central online submission system. This is accessible at http://mc.manuscriptcentral.com/mip

Submissions should follow the format prescribed in the journal’s Author guidelines, which are available on the inside back cover of any hard copy of the journal or on the journal website: www.emeraldinsight.com/mip.htm

All submissions will be acknowledged as they are received.

Guest Editors

Dr Jesus Cambra-Fierro, Department of Business, University “Pablo de Olavide”, Ctra. Utrera, km. 1, 41.013-Sevilla, Spain

Dr Edgar Centeno, Department of Marketing, ITESM Monterrey, Campus “Ciudad de MÅxico”, Calle del Puente 222 Col. Ejidos de Huipulco Tlalpan, 14380, MÅxico D.F., Mexico

The Guest Editors of this special issue would be happy to discuss ideas for papers and can be contacted by e-mail: jjcamfie@upo.es and/or ecenteno@itesm.mx