Cross-Disciplinary Research and Neuromarketing


Lydia Welzel seeks to survey marketing academics so as to assess their opinion of cross-disciplinary research

 ARC: Connections: ELMAR: Posting

Dear Researcher:

I am a student in the Marketing Management Master program of Aston University. For my MSc dissertation, I am conducting research under the supervision of Dr Carl Senior. I am researching in the field of cross-disciplinary academic research. My research aims at examining concepts developed in other fields of team science to neuromarketing.

I have developed an on-line questionnaire to research neuroscientists and marketing academics’ opinion on cross-disciplinary research. I kindly ask you to fill in the survey and forward this email with the link to your colleagues in your department to inform them about the survey and ask them for participation.

The survey can be found here:⟨=en

Completion of the questionnaire would take about 10 minutes of your time. Participation in this project is completely voluntary.

All information that you provide through your participation in this study will be kept confidential. Further, you will not be identified in the thesis or in any report or publication based on this research. There are no known or anticipated risks to participation in this study.

If after receiving this email, you have any questions about this study, or would like additional information to assist you in reaching a decision about participating, please feel free to contact myself, Lydia Welzel, via e-mail at

I would like to assure you that this study has been reviewed and received ethics clearance.

Thank you in advance for your co-operation in my research.

Kind regards,

Lydia Welzel
Aston University
MSc Marketing Management