ARC: Connections: ELMAR: Posting

areas: cb: nominations

The 2011 Transformative Consumer Research (TCR) conference organizers are seeking track co-chairs for the upcoming TCR conference, to be held next year at Baylor University on June 24-26, 2011 (http://www.baylor.edu/business/marketing/TCR). The 2011 TCR conference will continue to use the dialogical (interactive) format that was so successfully used in 2009. If you are interested as serving as a track co-chair in 2011, please email us the information requested below. New track chairs and themes are strongly encouraged. In addition, track co-chairs from TCR 2009 may submit the same or similar tracks as in 2009. The track co-chairs will be responsible for (a) defining a specific theme that the track’s group members will discuss at the conference, (b) helping to select group members for the track, (c) presenting a summary of the track’s ideas at the end of the conference, and (d) organizing the post-conference write-up of ideas. The track co-chairs will be encouraged to submit short, group-written essays to the Journal of Research for Consumers (JRC, http://www.jrconsumers.com/index), ideally followed by full paper submissions to journals that are appropriate to the track’s theme. If you are interested in serving as a track co-chair, please email us your contact information, the contact information for your proposed co-chair if applicable, vita(s), 1-paragraph bio(s), a 1-page proposal with the theme ideas, and your ideas for the potential of a full paper post-conference write-up. Email this information by June 28, 2010 to the 2011 TCR conference organizers, Brennan Davis brennan_davis@baylor.edu and Connie Pechmann cpechman@uci.edu. For more information about this call for TCR conference track chairs, see Frequently Asked Questions at http://www.baylor.edu/business/marketing/index.php?id=73665. For more information about TCR see http://www.acrwebsite.org/fop/index.asp?itemID=325. We look forward to receiving your submissions!