Revisit: Leading Edge Marketing Research


A book published by Sage and edited by Bob Kaden, Gerry Linda and Mel Prince; Deadline now 30 Jun 2010

 ARC: Connections: ELMAR: Posting

areas: methods: cal


Sage Publishing, the leading global producer of social science/research books, has commissioned a new work, LEADING EDGE MARKETING RESEARCH: 21ST Century Tools and Practices., to be offered in 2011.

The editors, Bob Kaden, Gerry Linda and Mel Prince, are inviting articles by well-known, thought provoking experts, who will be expected to provide chapters of at least 6,500 and no more than 10,000 words (25-40 manuscript pages) in their areas of expertise. Featured contributors will include highly experienced marketing researchers from leading client-side companies, experienced consumer insights managers, executives from blue chip research and consulting organizations and thought-leading marketing or marketing research academicians.

There is still time for a few more proposals to be considered, and the deadline has been extended to June 30, 2010.

Your Contribution

Each contributor (co-authored chapters are certainly permissible) will have responsibility for presenting, a rich, innovative discussion in an emerging area of marketing research. The article must be broad enough to fully cover the topic and the methods employed such that a sophisticated reader should be able to fully understand the underlying theory and research process and even replicate it, should they be willing to make the effort.

We envision each chapter will contain the following elements:

  • Where applicable, a brief historical review of traditional approaches that have led the research community to the need/opportunity for a new approach, which will be described in the rest of the chapter.
  • A comprehensive review of a single topic reflecting the newest work in the field, and, where applicable, how it may be combined productively with earlier approaches.
  • A detailed enough explanation of methodologies so that a sophisticated reader could actually try to use the new approach described.
  • Real world examples of how the approach is being used, works, and provides something no other tool does, or provides something quicker, more accurately or in a less expensive manner.
  • Ethical issues associated with the use of the latest methodologies.
  • Illustrations to enhance the exposition, such as graphs and tables.
  • Some footnotes, where appropriate, will be appreciated as will recommendations for further reading.


  • Your expression of interest must be received by June 30, 2010.
  • Authors will be selected by August 1, 2010.
  • Final draft due December 31, 2010.

To begin your participation we invite you to visit Here you will find the background for the book, its proposed audiences,and biographies of the three editors. The web pages now include names and affiliations of authors who have signed on and chapters open for proposals.

If you wish to be included, you’ll need to send us a very short description of what you’d like to write about and a brief biography. We especially invite proposals from those outside the US. Submissions should be sent electronically as MS Word documents. Contact us at

We are very excited about this work and hope you’ll join us in sharing the latest thinking about marketing research.

Bob Kaden, President, The Kaden Company, (

Gerry Linda, President, Gerald Linda & Associates (

Mel Prince, PhD, Professor of Marketing, Southern Connecticut State University (