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American Marketing Association
Winter Educators’ Conference 2011
Austin, Texas
February 18-20, 2011

"Looking Back, Looking Forward: Shaping the Future of Research in Marketing"

Over the past several decades, there is a large body of work in marketing that has generated valuable insights for marketing theory and business practice. Yet, the world in which firms operate is changing continuously. These changes include, for example, increasing globalization, information intensive decision contexts, environmental concerns, and concerns related to the effects of consumption on human health. These changes create new challenges for managers, which necessitate new approaches for research in marketing and pedagogical methods. This conference will serve as a venue to both review insights generated in the field of marketing over the past several decades and shape the future of research and teaching in marketing. Hence, "Looking Back, Looking Forward: Shaping the Future of Research in Marketing" is the theme for the AMA 2011 Winter Marketing Educators’ Conference scheduled for February 17-20, 2011 in Austin, Texas.

Co-Chairs: Raji Srinivasan and Leigh McAlister

Submissions are due by July 12, 2010

Full information is available at

http://www.marketingpower.com/Community/ARC/Pages/Connections/Conferences/Winter2011

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