Marketing, Public Policy and History

Introduction

Marketing, Public Policy, and History: Looking Backward and Ahead, Special issue of Journal of Historical Research in Marketing , Edited by Andrew Pressey, Maria Piacentini, Mark Tadajewski and Finola Kerrigan; Deadline 1 Dec 2011

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Call for Papers
Journal of Historical Research in Marketing

Special issue on
Marketing, Public Policy, and History: Looking Backward and Ahead

The Journal of Historical Research in Marketing invites submissions for a special issue focused on marketing and public policy research, which take an historical perspective. For this special issue of JHRM we particularly welcome manuscripts that address topics focused on the history of marketing and public policy issues in areas of societal importance, including but not limited to:

  • Ecology and the environment
  • Consumer behaviour and consumer vulnerability
  • Culture and media
  • Legal and regulatory environment
  • Deregulation
  • Safety
  • International affairs/issues
  • Retailing and marketing channels
  • Issues of representation and (in)equality
  • Marketing communications
  • Public health and medicine
  • Political parties and politics
  • Global economy and development
  • Families and children; and
  • The impact of marketing on society

The submission deadline for this special issue is December 1, 2011 with an expected publication date of August 2012. If you are unsure of the suitability of your topic, please contact the special issue guest editors: Andrew Pressey, Lancaster University, UK: a.pressey@lancaster.ac.uk; Maria Piacentini, Lancaster University, UK: m.piacentini@lancaster.ac.uk, Mark Tadajewski, University of Leicester, UK: m.tadajewski@leicester.ac.uk, or Finola Kerrigan, King’s College London, UK: Finola.kerrigan@kcl.ac.uk.

Submission procedures

Submissions for this special issue of JHRM may be sent electronically in either PDF format or MS Word as an email attachment to either the special issue guest editors (at the email addresses indicated above) or the JHRM editor: Professor D.G. Brian Jones, School of Business, Quinnipiac University, Hamden CT, USA, Email: bjones1@quinnipiac.edu.

Please include the phrase “JHRM Submission” in your e-mail subject line. Title the submission file attached with the lead author’s surname. Full submission guidelines can be found at the JHRM web page: www.emeraldinsight.com/jhrm.htm.