TOC: J Mar Res


Journal of Marketing Research, 47(3)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: methods: journals

Journal of Marketing Research 

Relevant ARCategory: Marketing Journals 

Raising the BAR: Bias Adjustment of Recognition Tests in Advertising
Anocha Aribarg, Rik Pieters, Michel Wedel [Publisher] [Google Scholar]

Consumer Options: Theory and an Empirical Application to a Sports Market
Preethika Sainam, Sridhar Balasubramanian, Barry L Bayus [Publisher] [Google Scholar]

The Strategic Effects of Multimarket Contact: Mutual Forbearance and Competitive Response in the Personal Computer Industry
Wooseong Kang, Barry L Bayus, Sridhar Balasubramanian [Publisher] [Google Scholar]

Dynamics of Pricing in the Video Game Console Market: Skimming or Penetration?
Hongju Liu [Publisher] [Google Scholar]

Forecasting Marketing-Mix Responsiveness for New Products
Y. Jackie Luan, K Sudhir [Publisher] [Google Scholar]

The Role of Consensus in Sales Team Performance
Michael Ahearne, Scott B MacKenzie, Philip M Podsakoff, John E Mathieu, Son K Lam [Publisher] [Google Scholar]

Modeling the Intrahousehold Behavioral Interaction
Sha Yang, Yi Zhao, Tulin Erdem, Ying Zhao [Publisher] [Google Scholar]

Disjunctions of Conjunctions, Cognitive Simplicity, and Consideration Sets
John R Hauser, Olivier Toubia, Theodoros Evgeniou, Rene Befurt, Daria Dzyabura [Publisher] [Google Scholar]

When Choosing Makes a Good Thing Better: Temporal Variations in the Valuation of Hedonic Consumption
Elaine Chan, Anirban Mukhopadhyay [Publisher] [Google Scholar]

How the Order of Sampled Experiential Products Affects Choice
Dipayan Biswas, Dhruv Grewal, Anne Roggeveen [Publisher] [Google Scholar]

Looming Losses in Future Time Perception
Baler Bilgin, Robyn A LeBoeuf [Publisher] [Google Scholar]

The Effect of Regulatory Depletion on Attitude Certainty
Echo Wen Wan, Derek D Rucker, Zakary L Tormala, Joshua J Clarkson [Publisher] [Google Scholar]

The Effect of Sales Promotions on the Size and Composition of the Shopping Basket: Regulatory Compatibility from Framing and Temporal Restrictions
Suresh Ramanathan, Sanjay K Dhar [Publisher] [Google Scholar]

The Effect of Need for Uniqueness on Word of Mouth
Amar Cheema, Andrew M Kaikati [Publisher] [Google Scholar]

How Do Price Fairness Perceptions Differ Across Culture?
Lisa E Bolton, Hean Tat Keh, Joseph W Alba [Publisher] [Google Scholar]