ARC: Connections: ELMAR: TOC areas: methods: journals

Journal of Marketing Research  Relevant ARCategory: Marketing Journals

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Raising the BAR: Bias Adjustment of Recognition Tests in Advertising
–Anocha Aribarg, Rik Pieters, Michel Wedel [Publisher] [Google Scholar]

Consumer Options: Theory and an Empirical Application to a Sports Market
–Preethika Sainam, Sridhar Balasubramanian, Barry L Bayus [Publisher] [Google Scholar]

The Strategic Effects of Multimarket Contact: Mutual Forbearance and Competitive Response in the Personal Computer Industry
–Wooseong Kang, Barry L Bayus, Sridhar Balasubramanian [Publisher] [Google Scholar]

Dynamics of Pricing in the Video Game Console Market: Skimming or Penetration?
–Hongju Liu [Publisher] [Google Scholar]

Forecasting Marketing-Mix Responsiveness for New Products
–Y. Jackie Luan, K Sudhir [Publisher] [Google Scholar]

The Role of Consensus in Sales Team Performance
–Michael Ahearne, Scott B MacKenzie, Philip M Podsakoff, John E Mathieu, Son K Lam [Publisher] [Google Scholar]

Modeling the Intrahousehold Behavioral Interaction
–Sha Yang, Yi Zhao, Tulin Erdem, Ying Zhao [Publisher] [Google Scholar]

Disjunctions of Conjunctions, Cognitive Simplicity, and Consideration Sets
–John R Hauser, Olivier Toubia, Theodoros Evgeniou, Rene Befurt, Daria Dzyabura [Publisher] [Google Scholar]

When Choosing Makes a Good Thing Better: Temporal Variations in the Valuation of Hedonic Consumption
–Elaine Chan, Anirban Mukhopadhyay [Publisher] [Google Scholar]

How the Order of Sampled Experiential Products Affects Choice
–Dipayan Biswas, Dhruv Grewal, Anne Roggeveen [Publisher] [Google Scholar]

Looming Losses in Future Time Perception
–Baler Bilgin, Robyn A LeBoeuf [Publisher] [Google Scholar]

The Effect of Regulatory Depletion on Attitude Certainty
–Echo Wen Wan, Derek D Rucker, Zakary L Tormala, Joshua J Clarkson [Publisher] [Google Scholar]

The Effect of Sales Promotions on the Size and Composition of the Shopping Basket: Regulatory Compatibility from Framing and Temporal Restrictions
–Suresh Ramanathan, Sanjay K Dhar [Publisher] [Google Scholar]

The Effect of Need for Uniqueness on Word of Mouth
–Amar Cheema, Andrew M Kaikati [Publisher] [Google Scholar]

How Do Price Fairness Perceptions Differ Across Culture?
–Lisa E Bolton, Hean Tat Keh, Joseph W Alba [Publisher] [Google Scholar]

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