ARC: Connections: ELMAR: Posting

areas: services: event

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We are pleased to invite you to the Manchester Marketing Summer Workshop series inaugural meeting:

HOT TOPICS IN SERVICE RESEARCH

13.00-4.00pm June 15th 2010 (Free Buffet Lunch served at 12.00)
Manchester Business School, MBS West, Lecture Theatre 2.42
The University of Manchester, England

One of currently most talked about articles is Ostrom et al. (2010) “Moving Forward and Making a Difference: Research Priorities for the Science of Service” in the Journal of Service Research. Enlarging on this theme, four renowned service researchers who have a strong reputation in the service field, Professor Tom Baker, Professor Dwayne Gremler, Professor Ko de Ruyter and Professor Steve Baron will present their views on the Hot Topics in Service Research before discussion and debate with the audience. This promises to be a lively and thought-provoking event with contributions from many aspects of contemporary service research in the US, Europe and the UK.

Dr. Thomas L. Baker, Clemson University USA, currently President of the Services Marketing Special Interest Group (SERVSIG) of the American Marketing Association, His research interests are primarily in the area of Services Marketing and Social Media. He is currently involved in projects which investigate the impact of discriminatory attributions on service failure/recovery perceptions among both Black and White customers.

Professor Steve Baron, University of Liverpool Management School, UK, is interested in services marketing, consumer-to-consumer interactions in service settings, consumer experiences, retail theatre, service recovery/continuity, technology-based services. He is co-author of textbooks on services marketing and relationship marketing.

Professor Dwayne D. Gremler, is the co-author of the leading textbook “Services Marketing” (together with Zeithaml & Bitner). Dr. Gremler is a professor of Marketing at Bowling Green State University and researches in the field of services marketing and management.

Prof. dr. Ko de Ruyter is Professor of Interactive Marketing and Professor of International Service Research at Maastricht University. His research interests concern international service management, e-commerce and customer satisfaction and dissatisfaction.

This event and lunch are free but please register your interest by emailing kathy.keeling@manchester.ac.uk or thorsten.gruber@mbs.ac.uk as soon as possible.

See campus map for travel directions.

http://www.mbs.ac.uk/aboutus/mbs-campus.aspx

A taxi from Manchester Piccadilly station will cost around £5, but there is also a bus service from across the road from the taxi rank.

YOU MAY ALSO BE INTERESTED IN ANOTHER EVENT IMMEDIATELY BEFORE ‘HOT TOPICS’, ALSO BEING HOSTED AT MBS.

June 14th/ June 15th am 2010: Case Studies in Service Innovation: Hosted by SSMEnetUK and Centre for Service Research, MBS. The venue is 2.42; MBS West, Booth Street West, M15 6PB

A series of workshops and case study presentations along with three keynote speakers:

• Stephen K.Kwan, PhD, Professor of Management Information Systems, College of Business, San Jose State University, California, USA
• George Miller, Client Industry Executive and Global Head of Marketing, BT Global Services, London, England
• Ian Miles, PhD, Professor of Technological Innovation and Social Change, Manchester Institute of Innovation Research, MBS, England

All the hotels below are within walking distance or a short taxi ride from the venue.

Travelodge
Around £56 per night
Manchester Ancoats
Oldham Street
Lnk: http://www.travelodge.co.uk/

Manchester Blackfriars
Blackfriars Street
Link: http://www.travelodge.co.uk/

IBIS
Around £61 per night
IBIS Manchester Charles Street
Link:http://www.ibishotel.com/

IBIS Manchester City Centre Portland Street
Link: http://www.ibishotel.com/

Premier Inn
Around £66 per night.

The following hotels are listed in the website below:

Manchester City Centre (Portland Street)
Manchester City Centre (GMEX)
Manchester City Centre (Deansgate Locks)
Manchester City Centre (MEN Arena)
Link: http://www.premierinn.com/

Arora Manchester Hotel
Around £84 per night
Princess Street
Link: http://www.arorainternational.com/

Manchester Portland Thistle
Portland Street
Around £91 per night
Link: http://www.novotel.com/

Jury’s Inn hotel Manchester
Great Bridgewater Street
Around £93 per night
Link: http://www.gtahotels.com/

Ramada Manchester Piccadilly
Portland Street
From £102 per night
Link: http://www.ramadajarvis.co.uk/

Malmaison Manchester Piccadilly
From £145 per night
Link: http://www.malmaison-manchester.com/

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