Social Commerce


Special issue of International Journal of Electronic Commerce, Edited by Ting-Peng Liang and Efraim Turban; Abstract deadline 30 Jun 2010

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International Journal of Electronic Commerce (IJEC)


Ting-Peng Liang, National Sun Yat-Sen University and City University of Hong Kong (Email:
Efraim Turban, University of Hawaii (Email:


The increased popularity of social media, such as LinkedIn, Facebook and Twitter, has opened opportunities for a new type of electronic commerce, often referred as social commerce. Social commerce involves using Web 2.0 social media that support online interaction and user contributions to assist in the acquisition of products and services. There are many different ways to take advantage of social commerce. For instance, individuals and merchants may solicit inputs from social communities to identify products with high market potential, or utilize the social networks to market their products. Many new social factors that have not been well-explored in e-commerce may become important in social commerce. The new social media provides not only a new platform for entrepreneurs to innovate, but also a variety of new research issues that require new theories to be developed by e-commerce researchers. This promises to become the most challenging research arena in the coming decade.

The primary goal of the special issue is to foster the production and dissemination of knowledge and findings in this new area. Our focus will be on the development of new theoretical foundation and insightful empirical findings associated with the commercial use of social networks.


We invite submissions from scholars and professionals in all disciplines. Papers may cover foundational theoretical analyses, modeling, simulation, and empirical studies affiliated with any aspect of social commerce. Authors may propose and validate new theories, examine the applicability of existing theories, explore new nodal phenomena, and present innovative research ideas. Potential topics of interest include, but are not limited to, the following:

  • New theories in social commerce
  • Strategies for social commerce adoption/implementation
  • User behavior on social media
  • The effect of social media on performance
  • New business and revenue models created by social commerce
  • Creative use of collective intelligence in social networks
  • Innovative use of social media and Web 2.0
  • Use of social commerce in franchising and marketing
  • Trust and loyalty in social commerce
  • Innovative service models in social commerce
  • Product recommendation (quality, trust) and discovery
  • Small business strategy for social commerce
  • Training and learning related to social communities
  • Security management in social commerce
  • Talent and expertise discovery in social commerce
  • Other topics related to the business use of social media and Web 2.0

Manuscripts submitted to the special issue should contain original material not published in nor submitted to other journals. Each manuscript has to have a cover page with the author information and another page with title and abstract but the author information omitted. The review process is double-blind. Interested authors are required to submit extended abstracts of no more than two pages for their planned submissions. Full papers should be sent via e-mail to the guest editors in PDF Format, not including any author names or affiliations, and should not exceed 40 pages. The format should follow the IJEC guidelines available at


Abstract due: June 30, 2010
Full paper due: August 31, 2010
Acceptance decision: February 1, 2011
Final paper due: April 1, 2011
Publication date: Fall 2011