Special Issue on ‘Fashion Research in a Turbulent Environment’ and Regular Papers; Guest Editors: Leslie Davis Burns (Oregon State University) and Eun Young Kim (Chungbuk National University)

Journal of Global Academy of Marketing Science Vol.20 No.1

Special Issue on ‘Fashion Research in a Turbulent Environment’ and Regular Papers; Guest Editors: Leslie Davis Burns (Oregon State University) and Eun Young Kim (Chungbuk National University)

Publisher: www.jgams.net

 

SPECIAL SECTION: FASHION RESEARCH IN A TURBULENT ENVIRONMENT

 

1. Fashion Marketing Research in a Turbulent Environment: A Global Network to the Special Issue

Leslie Davis Burns, Eun Young Kim

2. Collaboration Strategies of Fashion Companies and Customer Attitudes

Eunha Chun, Linda S. Niehm

3. Moderating Effect of Lifestyle on Consumer Behavior of Loungewear with Korean Traditional Fashion Design Elements

Eunju Ko, Jee-Hyun Lee, Angella Jiyoung Kim, Leslie Davis Burns

4. Examining the Relationships among Attitude toward Luxury Brands, Customer Equity, and Customer Lifetime Value in a Korean Context

Kyung Hoon Kim, Seong-Yeon Park, Seunghee Lee, Dee K. Knight, Bing Xu, Byung Joo Jeon, Hak Il Moon

5. Modeling Brand Equity for Lifestyle Brand Extensions: A Strategic Approach into Generation Y vs. Baby Boomer

Eun Young Kim, Lynn Brandon

6. Consumer Awareness and Evaluation of Retailers’ Social Responsibility: An Exploratory Approach into Ethical Purchase Behavior from a U.S Perspective

Min-Young Lee, Vanessa P. Jackson

7. Typology of Korean Eco-sumers: Based on Clothing Disposal Behaviors

Hee Won Sung, Doris H. Kincade

8. An Exploratory Study on Fashion Retail Borrowing in Korea

MiYoung Lee, Kim K. P. Johnson

REGULAR PAPERS

 

1. Olympic Advertisers Win Gold, Experience Stock Price Gains During and After the Games

Chuck Tomovick, Rama Yelkur

2. The Effect of Common Features on Consumer Preference for a No-Choice Option: The Moderating Role of Regulatory Focus

Jongchul Park, Kyungjin Kim

3. Relationships among Brand Equity Components: An Exploratory Study of the Moderating Role of Product Type

Byeong-Joon Moon, Wonkyu Park, Sang-Chul Choi