World Marketing Conference 2011


Reims, France, 19-23 Jul 2011, Chairs Barry J. Babin and Adilson Borges; Deadline 1 Oct

Conference Theme – The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World

Academy of Marketing Science

Conference Program Co-Chairs:
Barry J. Babin, Louisiana Tech University, USA
Adilson Borges, Reims Management School, France

For more detailed information, please see the call for papers at the AMS website