ARC: Connections: ELMAR: TOC areas: strategy: journals

Journal of Strategic Marketing  Relevant ARCategory: Marketing Journals

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Editorial
–Nigel F. Piercy; Carolyn A. Strong [Publisher] [Google Scholar]

Programmatic, programmatically non-programmatic and beyond: reflections on the role of collaboration, serendipity and strategic windows in my research pursuits
–Rajan Varadarajan [Publisher] [Google Scholar]

On pluralistic scholarship: a comment on the research of P. Rajan Varadarajan
–Sundar Bharadwaj [Publisher] [Google Scholar]

Judging the quality of customer segments: segmentation effectiveness
–Sally Dibb; Lyndon Simkin [Publisher] [Google Scholar]

Developing a strategic abstraction tool for service innovation
–Jan Mattsson [Publisher] [Google Scholar]

Competing successfully against multinationals: a longitudinal perspective of Hungarian advertising agencies
–Rick T. Wilson [Publisher] [Google Scholar]

Ambidextrous organizations and firm performance: the role of marketing function implementation
–Matthew Sarkees; John Hulland; John Prescott [Publisher] [Google Scholar]

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