TOC: J Strat Mar


Journal of Strategic Marketing, 18(2)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: strategy: journals

Journal of Strategic Marketing 

Relevant ARCategory: Marketing Journals 

Nigel F. Piercy; Carolyn A. Strong [Publisher] [Google Scholar]

Programmatic, programmatically non-programmatic and beyond: reflections on the role of collaboration, serendipity and strategic windows in my research pursuits
Rajan Varadarajan [Publisher] [Google Scholar]

On pluralistic scholarship: a comment on the research of P. Rajan Varadarajan
Sundar Bharadwaj [Publisher] [Google Scholar]

Judging the quality of customer segments: segmentation effectiveness
Sally Dibb; Lyndon Simkin [Publisher] [Google Scholar]

Developing a strategic abstraction tool for service innovation
Jan Mattsson [Publisher] [Google Scholar]

Competing successfully against multinationals: a longitudinal perspective of Hungarian advertising agencies
Rick T. Wilson [Publisher] [Google Scholar]

Ambidextrous organizations and firm performance: the role of marketing function implementation
Matthew Sarkees; John Hulland; John Prescott [Publisher] [Google Scholar]