ARC: Connections: ELMAR: TOC areas: product: journals

Journal of Product & Brand Management  Relevant ARCategory: Marketing Journals

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Do logo redesigns help or hurt your brand? The role of brand commitment
–Michael F. Walsh, Karen Page Winterich, Vikas Mittal [Publisher] [Google Scholar]

Can followers overcome pioneers? The role of superior alignable differences in consumer evaluation of brand extensions
–Beichen Liang, Joseph Cherian, Wei Fu [Publisher] [Google Scholar]

Club Med: coping with corporate brand evolution
–Pascale G. Quester, Nathalie Fleck [Publisher] [Google Scholar]

How bureaucrats and bean counters strangled General Motors by killing its brands
–Erik L. Olson, Hans Mathias Thjømøe [Publisher] [Google Scholar]

Impact of brand personality on three major relational consequences (trust, attachment, and commitment to the brand)
–Didier Louis, Cindy Lombart [Publisher] [Google Scholar]

Product strategy in harsh economic times: Subway
–Dennis A. Pitta [Publisher] [Google Scholar]

Pricing practices in Victorian America: evidence from a satirical point of view
–Alfred C. Holden, Sandra Rothenberger [Publisher] [Google Scholar]

Interactions between price and price deal
–Kunal Swani, Boonghee Yoo [Publisher] [Google Scholar]

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