ARC: Connections: ELMAR: TOC areas: sectors: journals

International Journal of Nonprofit and Voluntary Sector Marketing  Relevant ARCategory: Marketing Journals

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NPO branding: preliminary lessons from major players
–Eileen Weisenbach Keller, Mary Conway Dato-on, Doris Shaw [Publisher] [Google Scholar]

Differences between students and non-students’ willingness to donate to a charitable organisation
–Robin Pentecost, Lynda Andrews [Publisher] [Google Scholar]

The California State University: a case on branding the largest public university system in the US
–Kirti Sawhney Celly, Brenda Knepper [Publisher] [Google Scholar]

Psychographic clustering of blood donors in Egypt using Kohonen’s self-organizing maps
–Mohamed M. Mostafa [Publisher] [Google Scholar]

George gives to geology Jane: The name letter effect and incidental similarity cues in fundraising
–René Bekkers [Publisher] [Google Scholar]

Examining prejudice-reduction theories in anti-racism initiatives
–Gitte Jensen, Magdalena Cismaru, Anne Lavack, Romulus Cismaru [Publisher] [Google Scholar]

Gendered giving: the influence of social norms on the donation behavior of men and women
–Rachel T. A. Croson, Femida Handy, Jen Shang [Publisher] [Google Scholar]

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