ARC: Connections: ELMAR: Posting

areas: cb: event

The Society for Consumer Psychology will be holding its annual ACP conference May 21st in Nashville, TN. The theme for this year’s conference is, “Cracking the Code: Leveraging Consumer Psychology to Drive Profitability.” A great set of presentations are scheduled, which will each provide a review of a research stream within consumer psychology, and will distill a set of managerial action items implied by the literature. The conference will add value both for marketing academics interested in drawing managerial applications from primary consumer research, as well as for managers who desire to increase their effectiveness. More details, including the program and registration information, are available at http://www.myscp.org/conference/. Questions can be directed to Professor Steve Posavac, at steve.posavac@owen.vanderbilt.edu.

Steven S. Posavac, Ph.D.
E. Bronson Ingram Associate Professor of Marketing
Owen Graduate School of Management
Vanderbilt University
401 21st Avenue South
Nashville, TN 37203
tel: 615 322 0456