TOC: J Mar


Journal of Marketing, 74(3)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: management: journals

Journal of Marketing 

Relevant ARCategory: Marketing Journals 

Exchanges in Marketing Systems: The Case of Subsistence Consumer-Merchants in Chennai, India
Madhu Viswanathan, Jose Antonio Rosa, Julie A Ruth [Publisher] [Google Scholar]

Predictors of the Gap Between Program and Commercial Audiences: An Investigation Using Live Tuning Data
David A Schweidel, Robert J Kent [Publisher] [Google Scholar]

Spending on the Fly: Mental Budgets, Promotions, and Spending Behavior
Karen M Stilley, J. Jeffrey Inman, Kirk L Wakefield [Publisher] [Google Scholar]

Is Customer Participation in Value Creation a Double-Edged Sword? Evidence from Professional Financial Services Across Cultures
Kimmy Wa Chan, Chi Kin (Bennett) Yim, Simon S.K Lam [Publisher] [Google Scholar]

Why Are Some Salespeople Better at Adapting to Organizational Change?
Michael Ahearne, Son K Lam, John E Mathieu, Willy Bolander [Publisher] [Google Scholar]

What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation
Alokparna Basu Monga, Deborah Roedder John [Publisher] [Google Scholar]

Marketing Healthful Eating to Children: The Effectiveness of Incentives, Pledges, and Competitions
Sekar Raju, Priyali Rajagopal, Timothy J Gilbride [Publisher] [Google Scholar]

Bye-Bye Bundles: The Unbundling of Music in Digital Channels
Anita Elberse [Publisher] [Google Scholar]