TOC: Psych & Mar


Psychology and Marketing, 27(5)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: cb: journals

Psychology and Marketing 

Relevant ARCategory: Marketing Journals 

Emotional Information Management: Concept development and measurement in public service announcements
Harry A. Taute, Bruce A. Huhmann, Ramendra Thakur [Publisher] [Google Scholar]

Using vignettes to study family consumption processes
Alice Grønhøj, Tino Bech-Larsen [Publisher] [Google Scholar]

From a commodity to an experience: The moderating role of thematic positioning on congruity-based product judgment
Theodore J. Noseworthy, Karen Finlay, Towhidul Islam [Publisher] [Google Scholar]

Perceived justice of service recovery strategies: Impact on customer satisfaction and quality relationship
Rodolfo Vázquez-Casielles, Leticia Suárez Álvarez, Ana Maria Díaz Martín [Publisher] [Google Scholar]

The moderating effect of manipulative intent and cognitive resources on the evaluation of narrative ads
Daniel Wentzel, Torsten Tomczak, Andreas Herrmann [Publisher] [Google Scholar]