TOC: Services Mar Quart


Services Marketing Quarterly, 31(2)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: services: journals

Services Marketing Quarterly 

Relevant ARCategory: Marketing Journals 

Value Creation Through Service Cues: The Case of the Restaurant Industry in Taiwan
Julian Ming-Sung Cheng; Julia Ying-Chao Lin; Edward Shih-Tse Wang [Publisher] [Google Scholar]

The Impact of Switching Costs Upon the Service Quality-Perceived Value-Customer Satisfaction-Service Loyalty Chain: A Study in the Context of Cellular Services in India
Manoj Edward; Babu P. George; Sudipta Kiran Sarkar [Publisher] [Google Scholar]

Inward Exporting of Professional Services: Lessons From an Exploratory Study of Australian Educational Firms
Constanza Bianchi [Publisher] [Google Scholar]

Service Quality in the Malaysian Fast Food Industry: An Examination Using DINESERV
Ursula-Sigrid Bougoure; Meng-Keang Neu [Publisher] [Google Scholar]

The Effect of Servicescape Cleanliness on Customer Reactions
Iris Vilnai-Yavetz; Shaked Gilboa [Publisher] [Google Scholar]

Service Quality: Gaps in the College of Business
Norizan Mohd Kassim; Mohamed Zain [Publisher] [Google Scholar]

An Empirical Analysis of Consumers’ Attitudes Toward Chiropractic Services Advertising: A Comparative Cross-Sectional Study
H. Ronald Moser; Gordon L. Freeman Jr. [Publisher] [Google Scholar]