Leeflang, Wierenga Win EMAC Award


Peter Leeflang and Berend Wierenga have received the inaugural EMAC Distinguished Marketing Scholar Award

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Leeflang and Wierenga Receive Inaugural EMAC Distinguished Marketing Scholar Award

Peter Leeflang of the University of Groningen and Berend Wierenga of Erasmus University in Rotterdam are the co-recipients of the Inaugural EMAC Distinguished Marketing Scholar Award. This annual award will be awarded for the first time at the EMAC Annual Conference in Copenhagen, June 2-4, 2010. The award is the highest honor that a marketing educator who has had extensive connections with EMAC can receive.

The two main criteria for the award are (1) Outstanding marketing scholarship as reflected in extensive, impactful research contributions and (2) Outstanding contributions to the European Marketing Academy. Other criteria for the award are teaching and mentoring, general creativity and innovativeness and service to the marketing community and the public at large.

The awardees will present lectures at a special session in their honor at the EMAC Copenhagen conference and will also be invited to provide an associated research article to IJRM and a shorter article to the EMAC Chronicle.

The selection committee comprised Gary Lilien, Chair, Don Lehmann and Gilles Laurent.

Congratulations to Peter and Berend!