GFA 2010


German-French-Austrian Conference on Marketing, Vienna, Austria, 16-18 Sep 2010, Deadline 20 May 2010

Call for Papers


German-French-Austrian Conference on Marketing

“New Directions – New Insights”


University of Vienna – Austria, September 16 – 18, 2010

Submission Deadline: May 20, 2010



Chair: Udo Wagner, University of Vienna, Austria


Organizing Committee: Adamantios Diamantopoulos (University of Vienna), Lutz Hildebrandt (Humboldt University, Berlin), Philippe Aurier (Université Montpellier 2), Gilles N’Goala (Université de Savoie)


The Organizing Committee of the fourth German-French-Austrian Conference on Marketing (GFA2010) cordially invites members of the marketing community to participate in one of Europe’s finest marketing conferences characterized by an atmosphere of inspiration and creativity. The meeting will be held in Vienna (Austria), the city of music and cultural treasures located in the heart of Europe, from September 16th to 18th, 2010. During these days, the conference will bring together distinguished marketing researchers, industry executives and members of non-profit organizations to discuss essential topics of marketing science covered by this year’s theme “New Directions – New Insights”.


A dynamic environment and a challenging face of the global marketplace are both important aspects of marketing that affect businesses around the world. This year’s conference theme emphasizes the need for academics and business leaders to recognize, appreciate and understand the significance of new marketing science approaches that cope with these economic and societal challenges by providing us meaningful marketing insights.


The Organizing Committee encourages submissions on a broad range of marketing topics, including:


  • Consumer Behavior
  • Marketing Modeling (Stochastic Models)
  • Marketing Modeling (Simulation Models)
  • Marketing Modeling (SEM)
  • Modeling and Forecasting
  • Marketing Research, Measurement and Research Methodology
  • Consumer Economics
  • Consumer Decision Making
  • Consumer Psychology and Sociology
  • Marketing Strategy and Leadership
  • Marketing Theory
  • Advertising, Promotion and Marketing Communication
  • Business-to-Business Marketing and Networks
  • Innovation and Product Development
  • International and Cross-Cultural Marketing
  • New Technologies, Social and E-Marketing
  • Pricing and Financial Issues in Marketing
  • Product and Brand Management
  • Retailing, Channel Management and Logistics
  • Relationship Marketing
  • Service Marketing
  • Sales Management and Personal Selling
  • Special Interest Groups Track


Traditionally, the GFA Conference Series puts a special interest on quantitative marketing and marketing research. However, since the 2010 conference’s objective is to understand market dynamics in a holistic manner, we welcome contributions from behavioral researchers as well. The aim of the GFA Conference Series is to provide a platform for rich intellectual exchange among marketers and related scientists in the heart of Europe. Therefore, we joyfully invite researchers from the general scientific community from all cultures and parts of the world to actively participate by presenting, discussing and exchanging their personal insights into marketing issues.


Submission of Abstracts and Deadlines


Submission of research abstracts should be not later than May 20, 2010. Please ensure that your submitted abstract does not exceed 300 words. The abstract should thereby clearly define a marketing topic and the contribution of the research. Submissions have to be prepared as a WORD file and have to be uploaded electronically through the conference’s online interface. Further details regarding your abstract submission (formal requirements, etc.) and the conference in general can be found on the meeting’s website


All submissions will undergo a review process. Presenting authors will be notified by June 15, 2010. All accepted paper proposals will be published in the Conference Proceedings on CD-ROM. The Journal of Business Research will publish a special issue with the best conference papers in the field of quantitative marketing. Psychology & Marketing will devote a special section to the conference’s key contributions. Furthermore, selected conference participants will be invited to submit their papers for a special issue of Marketing – Journal of Research and Management on consumer behavior and marketing models or be recommended for being published in other publication organs, like Recherche et Applications en Marketing.


The deadline for online registration is August 30, 2010.


Please address all enquiries to the GFA2010 Conference Secretariat:


University of Vienna, Department of Marketing, Attn.: Wolfgang Weitzl, Bruenner Strasse 72, A-1210 Vienna, AUSTRIA; Email:


We are looking forward to your submissions – your personal thoughts on marketing – and an inspiring conference in the beautiful city of Vienna!