AMA Global Marketing SIG Conference


The Inaugural American Marketing Association Global Marketing Special Interest Group Conference, Cancun, 13-16 Jan 2011, Chaired by Michael R. Czinkota and David A. Griffith; Deadline 25 Jun


January 13-16, 2011 Cancun, Mexico


“Global Marketing Managers: Addressing Challenges Posed by the Changing Global Economy”


The recent economic challenges have denoted the importance of country-level rebalancing, requiring an increased pursuit of output in traditional consumption-driven economies and a growing emphasis on consumption stimulation in traditional export-oriented economies. Similarly, changes in the global economy, where the concept of a market economy is not automatically accepted, is forcing global marketing managers to relinquish old approaches, skills and strategies and develop new ones. There may be a need to redefine key tenets of the marketing discipline, such as risk, profit, competition, and ownership. Global marketing managers need to develop the knowledge and talents to disentangle the competing priorities confronting individuals, companies and governments.


The theme of the conference is consistent with the Call for Papers of the Journal of International Marketing for its Special Issue on “Global Marketing Managers: Addressing Challenges posed by the Changing Global Economy,” which has a submission deadline of February 11, 2011. As such, it is intended that the conference (both in relation to review process and feedback during the conference) could strengthen manuscripts intended for submission to the Special Issue of the Journal of International MarketingView the full CFP at:


The deadline for receipt of competitive papers, special topic session and roundtable proposals is June 25, 2010. Within the conference theme, we encourage the submission of papers and special session proposals that capture environmental and strategic shifts which global marketing managers face in today’s marketplace.  Three options are available for the presentation and discussion of research and scholarly thought:


1.  Competitive Papers include full papers that represent completed work by the author(s).

2.  Special Topic Sessions provide the opportunity for focused attention on critical or emerging topics related to the conference theme.

3.  Roundtable Sessions provide opportunities for collaborative work and for exploring new topic areas.


Notification of acceptance will be made by late August, 2010. All submissions, reviewing, and notification regarding the Conference will be conducted electronically. All submissions should comply with the guidelines for submissions at the Journal of International Marketing (  View the full CFP at:


Inquiries related to your submission or general questions about the conference may be directed to the conference co-chairs: Michael R. Czinkota: and David A. Griffith: 

Submission Deadline:  June 25, 2010 (and no earlier than June 4, 2010)