Short Term Gains vs. CLV
Peter LaPlaca seeks databases to enable MBA students to test if a philosophy of foregoing short-term gains can indeed generate long term growth in customer lifetime value
ARC: Connections: ELMAR: Posting
areas: relationships: dialog
We tell our students that companies that adopt a true CRM philosophy may forego short-term gains for longer term improvement in lifetime customer value. Are you aware of any databases that will enable MBA students to actually test this hypothesis?
Peter LaPlaca, Ph.D.
Editor, Industrial Marketing Management
24 Quarry Drive, Suite 201
Vernon, CT 06066-4917 USA
860-875-8017 860-875-2318 FAX
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